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When I am doing keyword research, I look for the best mix of the following that I can find ( this is for selling related keyword research ):

For Organic Ranking Purposes:

1. A high search to competition ratio

The lower the competition and the higher the search volume the better.

2. Selling keywords and phrases

Words that indicate a need, want, or intent to buy are typically better than words or phrases that do not.

3. No 800 pound gorilla competitors

For this, I do searches on the major search engines to see who comes up on the first page of results and then use tools like keywordspy and the google toolbar page rank indicator to see just how competitive they are.

Oddly enough, sometimes sites I have never heard of before are much stronger than sites that have massive brand recognition.

If the top spots are taken by page rank 6 to 10 sites with tons of quality back links, I go looking for a different keyword.

For PPC Traffic Purposes:
How I decide upon keywords for PPC traffic really depends on what I want and what my budget is, but generally I look for:

1. The best ration of search volume to advertiser competition/cost

The lower the cost and/or competition and the higher the search volume, the better.

2. Well targeted selling words and phrases

Again, anything that indicates intent to buy is preferable to anything which does not, at least as a general rule.

First i would like to congratulate you for doing a good job for keyword research.This is one of the most important part in Seo whether you want to promote a product or website.

But this is not enough to bring quality targeted traffic to your product or website.

You need to know more about those keyword and can those keyword bring sales for your product.
This is where advanced keyword tracking comes in.

A few month back a friend recommend a keyword research technique by a keyword expert Jon Orana.
This technique is an eye opener for me.
I have been trying to do marketing for the past 5 years and this technique improves my campaign significantly.
You can learn more on his website attached below.
Thanks and good luck.