The Keyword Software Guide has been getting a lot of questions from new comers about the basics of Keywords, keyword selections and basic Keyword based SEO (Search Engine Optimization). So we have decided to create a series of articles to help people understand this super important aspect of website development.
If you already know the basics, or you just want to optimize your website for the search engines without going thru the long learning curve, we recommend that you cut to the chase and take a look at Keyword Research Pro. Keyword research pro is the best software tool on the marketplace to help you quickly and easily optimize your website or blog for the search engines. Keyword Research Pro automates the learning process and helps you to immediately start to drive targeted traffic to your website.
About the Keyword software guides 3 part series on all things keyword related. One of the problems we are seeing a lot are people with wordpress blogs that have simply included a plugin like all in one SEO and expected it to magically optimize their website for keywords. I hate to tell you but that is not the case. While that’s a great tool it does NOT do everything you need. If you have read many of the articles here on the Keyword Software Guide website, you will know that there are a lot of things to consider in Keyword selection:
1) What is your theme? What are you blogging about or what is the audience you are trying to reach. If your site is an ecommerce site, then what are you selling and who are you trying to sell to and what are they looking for?
2) Once you have answered the above you can start using a keyword tool to research what people actually type into a search engine like Google to find products or information like yours.
3) Once you find the most popular terms you can find a tool to tell you which of those terms have the most competition. For example it may be great that the term “Dogs” has a bazillion searches a month, but guess what? There are probably a bazillion websites that have been around longer than yours, with 10 times the content, that are ranked highly by Google (meaning that if you type that in on Google search, you come up in the first few pages) for the keyword “Dogs”.
4) So you need a tool or a method to help you determine which keywords you can use that are not so heavily used that you will have a chance to get ranked highly for them.
5) Here at the Keyword Software Guide You will see a lot of talk about “Long tailed keywords”. Picture a graph of your search terms in relation to traffic provided. That graph would have a peak for your most popular term, and then get shorter and shorter down to the least trafficked term. The idea of long tail is that the bulk of your traffic is made from these lesser terms, thus the long tail. Optimum Keyword search is not only about gaining the initial conversion, it’s about increased visibility to a targeted audience.
6) IN addition, the use of combination of words to get at keywords that are specific to your niche but that your competitors are not alreay using!
7) So great you did all that, now what? Now you have to design your website and your articles to be optimized for those keywords that you decide to use.
Needless to say that selecting a keyword strategy, or even just selecting the best keyword software tool or keyword plugin, can get very complicated to do right. We mentioned the all in one SEO plugin for word press and this is a great example of where automation on websites is both good and bad. Plugins like this and others are great for helping to make sure that you use all the meta tags at your disposal (Meta tags are places in the websites code where you can insert search if you did not do a good job on the first 5 steps, then your articles may lack the keywords that you want to focus on. If that is the case then the SEO plugin will end up focusing on whatever words you used the most like “If and else but or, etc). Really, You would not believe how many websites I have seen whose articles have automated keywords like these and the owners wonder why people are only spending 20 seconds on their website and not clicking on any of their adsense advertisements!
So once again I think you should read articles like the ones here at the Keyword Software Guide and learn as much as you can about keyword optimization. But in the end, you really really really need to get a high quality tool like Keyword Software Pro to help you do everything we have named so far in an easy, automated, assisted process that guarantees success! If you want traffic coming to your website, if you want to monetize it and you want to have success, then a tool like the Keyword Software Pro is the best investment that you can make in your website – next to learning everything you can about your market and websites in general!
OK, a long introduction eh? In Part 1 of our series on all things keyword we will look at keyword analysis, competition and long tailed keywords. We will talk about a few of the tools out their like the free ones available thru places like Google and some of the purchased systems like Keyword Software Pro and others to give you a taste of the functionality that they offer and how they can help you with the process!
