I came across an interesting forum post today.  The guy was wondering if he could just skip keyword research and just go ahead with writing about his topic.  His logic was that if he ignored keywords, he would still naturally include good target keywords.  Although this may produce slightly better content, he would be missing out on many potential keywords and opportunities for more related content.  Essentially he would be losing some traffic.

Missing Potential Keywords

When you write about a topic, it is not realistic to expect all of your keywords to naturally be included in your writing.  Just because you might know a lot about a topic, it does not mean that you use all the different terminology that exists in your niche.  You likely have preferred names for things and you write a certain way. 

Your visitors use a very wide range of keywords to find what you are writing about.  They do not all use the exact same vocabulary and spelling, especially if you are targeting multiple geographical regions.  People use search engines differently too.  One person might prefer to search for one or two word phrases.  Another person might like to type entire sentences or questions.

If you do not take the time to find out which keywords are more popular, you are only targeting the people who think like you.  If you’re lucky you might accidentally target some other keywords too.  Think of all the other keywords that you are probably forgetting.

Missing Related Topics

In addition to searching differently, your target visitors may be looking for a wide variety of things related to your topic.  Some people may only want broad information or images.  Others may only be interested in a very specific subtopic of your chosen topic.  If the person is looking to shop, they might only be looking to compare products or they might be trying to find a particular product.  Without doing proper keyword research, you might not think of some related topics that people are also frequently searching for.

If you are an expert in your field with years of experience, you probably can accurately predict a lot of the related topics that people might be searching for.  Still you might be wrong about the preferred terminology.  There could also be related topics that are brand new that you didn’t even know about.  Trends change over time and new keywords can become popular overnight.

When you research related keywords you might realize that there is an important topic that you have not covered with your website content.  This may warrant a separate article or even a whole new section of your website.  By covering many topics related to your niche, you develop an authority website that answers all of your visitors’ questions.  Plus you get more traffic from a wider variety of keywords.

Summary

So before you start writing your next article or blogpost, make sure you first research all of the possible keywords that are used within your niche.  If you want a successful website, you don’t want traffic from just a few keywords, you want traffic from every important keyword related to your topic.  You want to target people who think and search all different ways.



By: Jeremy Biberdorf

simpleonline12 asked:


I have found my websites core keywords: “keyboard reviews”

I’ve decided to wrap my entire site around those core keywords. When it comes to researching keywords for my sub pages do i simply just use the keyword variations that the google adword tool comes up with or do i try to think what i think people would type into Google and try to optimize for those regardless of traffic potiental?

For everyone that conducts keyword research, so basically everyone that has a website and wants to increase traffic we all know that there are free keyword research tools that seem to do the job fine.

So you may ask your self why you would need to pay for a keyword research tool.

Well the answer is in the productivity and quality of results that you are returned with when using free keyword research tools.

Free keyword research tools do not give specific enough results which you can use to fully successfully optimise your website. The results that you receive through free keyword tools such as wordtracker’s tool are some what restricted to the use of them. Free keyword research tools are only useful for testing whether or not a niche is worth entering or not, other than that you really need a paid piece of software or tool for performing proper quality keyword research.

Now you have quite a few choices that you can make when purchasing a software or tool for keyword research, some which you pay monthly others which are just a one off payment. The main factor to consider is the price of each piece of software or tool. The tools all perform the same job however they differ in the simplicity and interface which they use as well as the data they give you some are limited to 1000 results where as others delve deep in to the results with more than 10,000 results possible such as keyword elite



By: willyboy

simpleonline12 asked:


Hey guys just need a little advise from you pros out there. I think (or hope) that I have the keyword research area down but I need some advice to see if i am doing this right.

I was strolling through sitepoint.com and was looking for a good niche to dive into and came across the niche “acai berry” to I did a quick look on the amount of hits this exact keyword recieved and its around like a 18,000 or so but the competition is in the millions so i looked down the list and found another longtail keyword which was ‘acai berry juice’ and it recieved like 989 hits per day and only has like 266,000 pages of competition. I decided to launch my attack that this level. The only issue that I have with this is that the number of daily hits for any sub keyword for ‘acai berry juice’ tappers off quickly. I mean the only other sub keyword that has a good amount of daily hits is ‘acai berry juice benefits’ that gets around 155 hits per day and only about 961 pages of competition so I figure I’d hit a gold mine but the only problem is that everything below that sub keywords only get hits in the single digits or teens.

Did I dig to deep into this niche to wrap my site around? Should I have moved a little more broad to a term like ‘acai berry’ ?

Thanks for any advice on the whole keyword research you can shed my light on.

I’m not concerned about this site being competed against as i only launched this site as a test so see if i could get some traffic to this site regardless of making $$$$

PM if you would like…I hope I am doing this right…

hxxp://bestacaiberryjuice.blogspot.com/