Tag Archive | "Seo"

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Keyword Management Tips Video


keyword management

In this Keyword Management Tips Video Andrew Goodman, Page Zero Media, interviews Connie Stack, VP, Sales of WordStream on campaign management for paid search.

Connie describes the repetitive and redundant tasks faced by SEMs when managing their paid search campaigns.

Believe it or not, The most common tool that people are using to manage their keywords is Excel. But Connie says, while Excel is useful, it is not designed for the repetitive tasks associated with keyword research and management, including sorting and filtering, etc.

WordStream helps you automate those functions. Connie also describes the importance of your account structure having a solid foundation and this cant be done without prioritizing your keywords, keyword organization, keyword groupings, and writing ad copy thats relevant to your keyword group.

If your campaign is architected poorly, you wont see traffic to your site. To learn more about WordStream, please visit: www.wordstream.com To learn more about speaking at SES, please visit www.searchenginestrategies.com

keyword management

The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)

A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you’ll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.

  • Explore the underlying theory behind SEO and how search engines work
  • Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
  • Examine a number of advanced strategies and tactics
  • Understand the intricacies involved in managing complex SEO projects
  • Learn what’s necessary to build a competent SEO team with defined roles
  • Glimpse the future of search and what lies ahead for the SEO industry

Rating: (out of 17 reviews)

List Price: $ 44.99

Price: $ 34.98

Building Findable Websites: Web Standards SEO and Beyond

  • ISBN13: 9780321526281
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits

The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Rating: (out of 30 reviews)

List Price: $ 44.99

Price: $ 21.99

Search Engine Optimization Secrets: SEO For 2011 (Search Engine Optimization Learning Series – A Kindle Bestseller)

Search Engine Optimization: Secrets For 2011 is a book giving up to date information and 100% coverage of all the elements of Search Engine Optimization. Mike Monahan who consults with the best including SEO guru Sean Odom outlines the secrets professionals use themselves and charge thousands of dollars to provide to their customers. These strategies will help anyone optimize their website and dominate the world’s leading search engines.

The Internet is now the telephone book. So as a business you have to do the equivelent of a full page ad by being at the top of all the major search engines for your keywords. Your website has to stand out in the center of 80+ million other sites. This is the most up-to-date tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google, Bing, Yahoo and any of the other major search engines. Whether you’re a search engine optimization expert or new to web site rankings, the techniques revealed in this book will give you everything you need. This is the only guide you need to place your website at the top of the major search engines in 2011 and includes full coverage of Google Caffeine.

Rating: (out of 9 reviews)

List Price: $ 11.95

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More Keyword Management Articles

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Keywords and SEO, What you need to know now!


Before worrying about Keywords and SEO you MUST Understand your Market, Your Niche, Your Blog audience

Before you can develop a list of words and phrases for Keywords and SEO you need to understand what people search for when they enter a search into Google or Yahoo when they want information like what is in your Blog or Website. To figure this out you can

  • Start by actually entering words and phrases about your blog or Website into Google and checkout the search results. Is are they what you expected? While you are at it, check out the competitions websites to see what they are talking about.
  • Use the Google Adwords free keyword suggestion tool (see the article link a few bullet points down from here to access it). Enter some of the keywords and phrases in there and see how often people search on them every month. See the different variations that the Keyword Tool shows you.
  • Continue to check out other websites that you find on the same subject and learn the lingo they and the users use. Read the blogs and the comments.
  •  Go to this web page which has links to a lot of FREE Google tools that will help you do this; http://wordpress-how-to-wp.com/Google-keyword-tool-links-and-seo-tools-links-and-information

Develop a list of Target Keywords that you wish to use for Search Engine Optimization (SEO).

There are a few places where you should spend money on your blog this is one of them. An automated  keyword Software System will give you a huge advantage over the competition when it comes to SEO and getting free traffic from the search engines.:

Whatever the tool you should do these basic keyword and SEO steps

Find relevant keyword and keyword phrase niches

Group closely related keywords into related primary and secondary keyword pairs that you could focus one page on

Then Evaluate your keyword and Keyword phrase niches for SEO potential. Click on this link for an article on Keyword Research and evaluation in 6 simple steps: http://www.keywordsoftwareguide.com/6-keyword-research-steps

Then Prioritize your keyword and Keyword Phrases that you want to use in your posts and articles

                  Then Focus on building a page of content for each keyword or phrase.

     

    Each Page should focus on 1 to 2 Keywords and related SEO

    Your page will be targeting many more than those two keywords – they are your starting point and your focus

    • To get started, target each page’s SEO on a primary and secondary keyword.
    • Don't try to jam your entire keyword list into your home page you WILL NOT get ranked for all those keywords and without a focus, Google will most likely place no emphasis on the page at all!
    • Don’t make the common mistake of initially using different pages to target the same keywords.  It may seem hard not to if your Website is on a given subject. But even then you want to target unique phrases for each phrase. IF you run out of phrases and keywords from your original research list you can always do more keyword research and market niche research and add to your list.

    When it Comes to Keywords and SEO Use your target keywords and Phrases in these specific places

    Use your primary and secondary target keywords in the following positions on your page:

     

    For your Keywords and SEO efforts to work, you need content that is interesting and related

    Content is where the rubber hits the road!

    • Your content must relate to the keywords that you are targetting. You can't fool the search engines and if you could it would take more work then is required to give them what they want: Value adding information of a given subject.
    • The search engines nowadays do contextual analysis and if the heading and keywords do not flow with the content they will be ignored. page will be targeting many more than those two keywords – they are your starting point and your focus
    • Try to write 1000 words, no less then 200 or it will be ignored. The focus should be on your primary and secondary keyword. But sprinkling in long tailed keywords from your keyword list will give the site more "Juice" and more opportunity to getr ranked for related keywords.
    • The Content should be informational and easy to read. If its not, even if you get people there, they will just leave and never come back.
    • Add value. For example this article gives links to free tools and related information saving the readers time. Give your readers what they are looking for and Google will send more readers your way and they will all come back! And that is what you want from Keywords and SEO!

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    Keyword Plugin to SEO Wordpress


    The Keyword Statistics Plugin is a great Keyword and SEO Plugin For Wordpress!

    Keyword Statistics Plugin Author is : Alexander Müller

    With this plugin you can optimize your WordPress blog for search engines. It can automatically generate meta information (like keywords and description for example) needed for the search engine optimization (SEO) of your blog..

    Key Features of this Wordpress Keyword Plugin:

    I use this plugin on all of my sites.If you do not know how to use wordpress plugins check out http://wordpress-how-to-wp.com/category/how-to-wordpress-plugins/

    Here is my list of its key features. Then I will give you the Authors list.

    1) The Keyword Statistics Wordpress Plugin will automatically Generate the Following Meta Tags for each page in your blog:

    • Title – The Title Meta Tag is usually the same as the page or article title. it is what the search engines show on the first line of the search result.
    • Description – The Description Meta Tag is what the search engines show after the title on the search results. It is therefor very imp[important that the description accurately describes the content of the page or people won't click on the link to your site!!!
    • Keywords – The Keyword Meta Tag is not as important as it used to be. Google and some other major search engines determine their own keywords for your site rather then rely on the Keys=words tag. still Some search engines do so it is worth having. NOTE: for Keyword research and software to help you do proper keyword research.: www.keywordsoftwareguide.com has a lot of good articles concerning keyword

    2) The Keyword Statistics plugin will let you uncheck the auto generation of the above 3 meta tags so you can change them to be more accurate. i do this regularly.

    Here is an actual example from one of my articles at www.affiliatestoreguide.com

     


    38/70 characters used
    58/80 characters – 6/12 keywords / phrases used

     

    use generated keywords
    index

    follow

    221/160 characters used

     

    use generated description

    3) Keyword Density – The keyword statistics really shines for this. The keyword Statistics Plugin gives you the keyword density and occurances for the top 1, 2 and 3 word long keyword phrases. This really helps. It does h=this real time as you type yor article or blog post.  In this way, if your main keyword phrase is "Dog flea control" you can see how many times you have used that phrase in your post.

    Here is an actual keyword density oputput from the keyword statistics plugin:

    Text Statistics

    Total Words with / without Stopwords Different Words with / without Stopwords Stopwords
    851 / 404 309 / 223 447

    Single Words

    Count Density Keyword / Phrase
    Total / Different: 247 / 66
    17 4.2 affiliate
    15 3.71 website
    13 3.21 data
    12 2.97 store
    11 2.72 products

    2 Word Phrases

    Count Density Keyword / Phrase
    Total / Different: 55 / 18
    9 4.45 data feeds
    9 4.45 affiliate store
    4 1.98 store script
    3 1.48 like datafeedr
    3 1.48 mashup scripts

    3 Word Phrases

    Count Density Keyword / Phrase
    Total / Different: 8 / 3
    4 2.97 affiliate store script
    2 1.48 data feeds website
    2 1.48 tool like datafeed

     

    Here  is the Ketword Statistics  plugin description from the Author:

    The Keyword-Statistics-Plugin checks the content of a post or a page for keyword density (single words and optionally 2- and 3-word phrases; for each the 1-10 most commonly used can be displayed). It can update its information automatically while the author is writing his content in a variable interval (every 1-10 seconds) or manually by clicking on a button. The script comes with english and german stopwords, which optionally can be filtered out before calculating the keyword densities. Moreover the commonest keywords are extracted in a list as a META keywords suggestion. Based on this list a META description can be created and automatically set. So the plugin can be used to do the on-page part of your SEO strategy.

    Features:

    • Keyword density statistics about the usage of single keywords and keyphrases (2- and 3-words)
    • Setting an individual title for each page and post
    • META keywords will be set automatically based on the page content
    • META description generated from content based on the keyword statistics
    • Definition of individual titles, keywords and descriptions for all kinds of content aggregations. A set of variables that can be used on the specific aggregations – keywords will be filled up automatically to the maximum number of keys (you can define this too) with the ones generated from the listed posts.
    • Page-specific control of robots META
    • Generation of Canonical URLs – also for all kinds of content aggregation (lists with last posts, archive, tag, category, search results and author including pagination)
    • Controls the index/follow settings of the content aggregations (full control of robots for the specific aggregations)
    • Configuration of ODP, Yahoo! Directory and ARCHIVE (archiving of the content for search engines like google but also at archive.org) META
    • Prevents urls resulting in a not found response (404) from indexation
    • All meta tags generated by the plugin can be switched off separately to prevent collisions with other plugins

    Stopwords filtered for:

    • Brazilian Portoguese
    • Dutch
    • English
    • German
    • Turkish

    Backend translations for:

    • English
    • German

    NOTE: The SEO-relevant meta-information (meta keywords, meta description and the robots meta-tag) will be generated – and served – only for pages and posts which are saved after plugin installation. You have to open and save an older post or page if you want to generate the meta data for the particular content. For now there is no way to do this automatically.

    The administrator can allow ordinary authors to change META information or not. Even if changing is disallowed an author can see the keyword density and can be guided from the statistics while he is writing the content. He can do the on-page search engine optimization incidentally by knowing which keyword density should be reached. This makes SEO easier for authors.

    Incoming search terms for the article:

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    Keywords for Blogging SEO – Tips and Tricks


    Here are some quick Keyword and SEO tricks and tips to get your blog traffic increasing:

    1) Do do keyword research – meaning do understand what words and phrases people use when searching for products or information that you have or want to have on your blog or Website. Click on this link to read a basic tutorial on Keyword Research

    2) Do use a quality keyword tool (Google adwords keyword tool at a minimum Here is a link to a great set of free Google tools).

    I suggest that if you spend money one place you spend it on a quality keyword software system like Keyword Elite 2.0 or Keyword research pro. Here is a link to a review of Keyword Elite 2.0 and Here is a link to a review of Keyword research Pro.

    3) Do try to focus each page on one or 2 keywords or keyword phrases

    4) Do use the keywords in the page title and sprinkled thru out the article on that page.

    5) Do Use a quality wordpress keyword plugin like Keyword Statistics to understand what your page contains from a keyword sense and to generate the title, Description and Keyword Meta tags

    6) Don't sweat the keyword meta tag as most of the big search engines don't drive off it any more.

    7) Do Make sure your title and description have your keyword(s) that you want to focus on that page.

    8) Don't try to put every keyword you found on your main page. You won't get ranked for them all and it will just be a waste of time.

    9) Don't Try to focus on the keywords with the most searches per month. If your blog or Website is new there is no way you will get in the first 10 pages of the Google search results for a keyword with 40,000 searches per month if you are not an SEO Expert.

    10) So Do focus on lesser used terms and long tailed keywords. For example instead of trying to get ranked #1 on Google for Dogs. What about trying to get a page #1 on Google for "Great dogs for kids".

    11)  Don't sweat keyword density. Here is a link to an article that tells you why its not so important anymore

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    How To Increase Website Traffic -The Basics


    How To – Increase Website Traffic – The Basics

    This article covers all the basics from Identifying your niche market, to what software to use to driving traffic.It includes links to free and paid for software and other related articles.

    Your Blog or Website needs to have a target Market

    Most people refer to this as a “Niche Market”.  The questions you need to be able to answer BEFORE Starting your Website are the following:

    • What is your site going to be about?
    • What is its purpose (to make friends, to make money, to tell the world something important?)
    • Who is your audience?
    • Why will they come to your Website?
    • What are their Needs?
    • What will make them come back?
    • Who are your competitors?
    • What can you offer that they don’t?
    • What is the language that people using when looking for information about your Niche Market?

    You need to decide how important this project is to you

    • How much time are you willing to spend on your Website to start it up?
    • And daily and weekly after that?
    • Be honest if you want it up in a day and automated that’s fine. Then Say So.
    • How much money do you have budgeted for you Website?
    • To start it up?
    • To market it?
    • To keep it going?
    • If you want to spend the bare minimum then be honest with yourself.
    • If you can afford to spend xxx then make that your budget.

    You Need to do Keyword Research before writing content

    When I said that you needed to understand what language people use when searching for information or products in your niche market what I was referring to is doing “Keyword Research” . Chances are when you go to Google or yahoo to search for a product or information you type in 1-4 words.  Those are Keywords. That is what the search engines use to find the information you are looking for. If they don’t do a good job then you will use a different search engine next time you search, so they try to find exactly what you are looking for.

    For example If I am looking for information on a black Labrador retriever I would type in the key words “information  Black Labrador Retriever”.  The Search engine will try to find sites that have information on black Labrador retrievers.

    Therefore if I have a Website about black Labrador retrievers then  I want to make sure that I have keywords That tell the search engine that I have information on black Labrador retrievers. The more convinced that the search engines are that your site is the best site to fill the need  for “Information on Black Labrador Retrievers” the higher your site will be on the list of the results they show the searcher and the more people that will click on the link to your site and they more targeted traffic your Website will get.

    Here is a link for an article on this Website that tells you everything the latest version of Keyword Research Pro will do for you. It is the best keyword / niche market software out there. It is pretty cheap but worth its weight in gold::

    http://www.keywordsoftwareguide.com/category/keywords-software-articles

    If you are on a super tight budget (I don’t recommend cutting corners here but if you are) here is a link to an article that has 5 of the top free keyword research tools. All of them together do not do half what Keyword Research Pro will, but they are free:

    http://www.keywordsoftwareguide.com/top-5-free-keyword-research-tools-for-web-developers-and-online-marketers

    What I have just defined for you is Niche Marketing, Keyword Research and Search Engine Optomization all in a dozen sentences. So how hard can it be? Easy right?

    You need to Create valuable content.

    OK, now that you know what your niche market is and the keywords that you need, it is time to write articles, blog entries, stories, etc, for your Website or blog that will give people that are interested in your niche to come to your Website and read your articles and then want to stay around and read some more, either because they like it, they want to know it, they find it interesting, whatever. Hopefully all of the above!

    For each new article you should decide what it will be about and what keyword(S) you want to make sure that you are getting across. If it is about training black labs then make that the title. And refer to that term for clarity whenever possible. Just throwing the term “training black labs” around  a hundred times in a nonsense article will just piss people off and they won’t come back.Yes some people do this as they just want people to get to their site, as many as possible, so that they will hopefully click on an ad and make them some money. But it is a poor plan if you want to make money over time.

    Your Website is like an investment. The more you put into it over time the more valuable it will become. That value can be thru getting your message out to more and more people or it can be thru selling more and more stuff. The value is created by the age of the site, the quality of the information, the amount of other sites that link into it over time, etc. This raises the page rank in the search engines and you get more and more traffic.

    Try to fool the search engines and they, and the people, will eventually figure it out and your Website will never increase in value.

     

    Use Wordpress if your Website is a blog (ITS FREE) and learn the plugins to start with.

    You can get wordpress as a FREE download at:

    http://wordpress.org/download/

    One reason Wordpress is so great is that it has hundreds of free “Plugins”. Plugins are tools that lets your Website do cool or important things. For example. Want your Website to create an XML Sitemap (this is a map that tells the search engines whats on your Website and where so they can come check it out)

    SAY YES to wanting a sitemap. OK. Just automatically download and click install on the “Google XML Sitemap Plugin”

    .A Website that looks sharp with great features is a competitive advantage

    Pick a Website design that makes sense. If You are using Wordpress there are plenty of Website designs  (Called Themes) for any occasion. Don’t use a hi tech modern design if you want to write about ancient Egypt.

    You can get free themes from the free wordpress download. You can also buy a professionally designed theme. I have used both but hands down the professionally designed ones are the best. They look better and have more options that you can configure to make your theme the way you want it to be.

    Here is a link to a site that has a lot of good deals on Wordpress Themes. It also has a lot of free information on how to set up the wordpress Website and how to make simple changes to your theme, etc. www.wpthemesdeals.com

    You need to Optimize your Website for the Search Engines (SEO BABY!)

    OK. I gave you a preview of SEO earlier and there really is a lot more to it than just keywords and articles. BUT if you use wordpress you are at an advantage. You can install the platinum SEO plugin for free and it will do a GREAT job of handling SEO for you. Also there is the  SEO smartlinks plugin for wordpress  as well.

    BUT automation is not a substitute for knowledge. We will be posting a article just on SEO in a few days (But most people consider SEO keyword research and placement. But it goes way beyond that).

    You need to create a sitemap and submit your site to the search engines

    With Wordpress if you want your Website to create an XML Sitemap (this is a map that tells the search engines whats on your Website and where so they can come check it out) whenever you add a new post or article you can do so with the “Google XML Sitemap Plugin”.   Just automatically download  the plugin from the “add Plugin” option within wordpress and you are on your way (OK you have to click install and then go into the options to do a few settings).

    Also, go into the “Pages” option and create a page called “Site Map”. Don’t put anything in it. Almost all of the Wordpress themes will include this with the pages in the header so people will see it and the site map generator plugin will fill the page with a link to all the articles posts and categories that are on your Website so people can look around easier.

    Remember, you can have the best information in the world on your Website but

    • If no one can find the site it does no good.
    • If the people who find your site were looking for something else it does no good
    • If once the people get there the site has useless or copied information it will do little good
    • And if People have to much trouble getting around your site it will do no good!

    You need to submit your site to directories, and to social bookmarking sites and promote it for BACKLINKS and that will help get you the “link juice”(as some like to callit) and that will help get your site MORE TRAFFIC!

    But  doing all of this can be a pain in the butt. It is a slow and tedious process.

    I recommend using Miracle traffic Bot because it is automated and does it all. As I state elsewhere on this site I have personally spent hundreds and hundreds of dollars on different products that don’t do any of this as well as Miracle traffic Bot. Here is a link to a short Review of it. It is another paid for product that is worth its weight in gold:

    http://www.affiliatestoreguide.com/how-to-increase-Website-traffic

     

    You need to keep working your site Content! Submissions! Links!

    Once you have done all this you won’t get the traffic overnight. It takes a while for the search engines to “crawl” your site, and start sending you traffic and for people to start clicking on the articles that you submitted to the article sites and to the links you submitted to the directories.

    In the mean time keep writing new and interesting articles. If you purchased Keyword Research Pro you can keep using it to find keyword phrases to write focused articles around. If you are using Miracle traffic Bot you can keep submitting articles etc.

    You can also start to tweak your website. Learn how to add pictures. Learn that you can add keywords to the picture descriptions and names to add more relevance to your site.  Browse the Plugin directory for more cool plugins and experiment to improve your site.

    Get the Easy Google Analytics plugin, get a google analytics code and start tracking your website with google analytics. It will tell you how many people are going to your website and what keywords they use to get there etc. Just go to www.google.com/analytics and follow their instructions

    And I could go on forever.  ENOUGH FOR NOW!

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    Keyword Research Video and some links to good Keyword Research articles and free tools


    A Keyword  Research Video:

    A reader sent me this Video and I thought I would share it. While the information is pretty basic, some people will watch a video rather then read an informative article so I thought I would include it in the hopes that it gives some people the basics and that might motivate them to read some of our articles on Keyword Research, Keyword Software Tools and SEO.

    If you are a beginner and don't know where to start in terms of Keyword Research, Niche Marketing, etc. Then here are a few links to some good articles on this sites and a few others:

    1) The top 5 Free Keyword Research Tools

    2) 12 Blog SEO Tips that are worth a Fortune!

    3) Keyword Research Techniques and Strategies

    OK, a little more about this Keyword Research Video interview of Christine Churchill. In the video, Byron Gordon, SEO-PR, interviews Christine Churchill, a highly regarded expert, on both how to do keyword research and why it is so important for SEO. In a nutshell the Text consists of keywords, says Christine, and it goes right back to how people are searching the Web. Christine says if you don't have your bog posts, videos, and Website all optimized for keywords that are relevant to you and can bring you traffic, you wont be found on the Web. Christine goes on to describe the elements of keyword research and describes effective keyword tools, including Wordtracker and wordstream.

    I am a fan of Wordtracker and Word Stream, they have a lot of tools but it is way overcomplicated and pricey for the average blogger, You are much better off with a single good quality tool Like Keyword Research Pro or Keyword Elite. If you can't afford one then learn the process by reading articles and get by with some of the free tools like Googles Keyword Tool.

    Speaking of which here is a link to a list of cool Free Google Tools and links. Click on it and bookmark it. They are must have items in your tool chest and they are free!.

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    Great how to do Keyword Research and SEO beginers Video!


     

    OK here is a really great video about Keyword research, seo and basic web SEO.

    I really like this as a beginner video as it is clear and to the point.
    It starts off by telling you why SEO, and Keyword research is important. It also defines the terms it uses so if you are new to this it isn't a confusing waste of time.

    Worth noting is that he shows about 4 different free tools for doing keyword research> but note that, even with all these tools, he just scratches the surface when it comes to keyword research, analysis and SEO for a niche market, especially when compared to a quality keyword research software system. Hey you get what you pay for right?

    You can do it his way, hopping from free tool to free tool and do half of the analysis you really need, or you can by a keyword software tool like Keyword Research Pro, and do all of it, everything you need and twice as much as your competitors who only use the skimpy free tools, do.

    Here is a link to an article that gives you the major features of the latest version of Keyword research pro. I guarantee you it does thing to optimize your keyword strategy for driving traffic to your blog or website that you never thought of before. check it out at: Keyword Research Pro NEW Release

    It also goes over a lot of other basics. Like what html tags are important to the search engines and which aren't.

    This guy is clear, concise and spot on when it comes to keyword research and optimizing your website for the search engines.

    But Remember this is an introductory video and does not go very deep into a lot of the subjects.

    But it DOES give you some action items that you can implement right away to get going on how to do keyword research and how to optimize your blog for the search engine (SEO = Search Engine Optimization)

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    Keyword Research and SEO video tutorial!


    OK Here is a great beginners guide to SEO in a video tutorial form. Once again, I always recommend that everyone read and watch everything they can on SEO, keyword research, keyword analysis, niche markets and SEO!

    But this SEO video is really good. It covers all of the basics from defining just what the heck Search Engine Optimization is, what "Organic Results" are, what is meant by Keyword Research, Pay per Click, Competitor analysis, etc.

    Now that I think about it, so many people just think that Keyword Analysis is just keyword research. Take all the hoopla around the  Google wonder wheel. Heck, thats just brain storming. And most peoples Keyword Research will just get them keywords that hopefully are representative of search terms that people use when searching for products or information in their Niche Market.

    But what about your competition? Yes, you may find a keyword with 1.5 million searches a month. but how many Website are competing for search engine ranking on that one Keyword term? What are your chances with a new Website, of ever seeing the first page of Google for that term?

    That is why this video on Search Engine Optimization so good. It gets down to basics like this, and I love to say this line, "But wait, Theres more"

    It tells you all of the following as well:, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.

    OK, so checkout this SEO video tutorial, Checkout our other articles on Keyword Analysis, Keyword research – and especially on the industries leading Keyword software System Keyword Research Pro which just released a new version of their software in April 2010. here is a link to the software review on our site: http://www.keywordsoftwareguide.com/keyword-research-leader-keyword-research-pro-releases-new-version

    Incoming search terms for the article:

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    What is the best seo/Keyword Research software?


     "A reader has asked:I'd really like some keyword/SEO software that kind of automates stuff and makes the whole keyword thing simple. i hear wordtracker is great. but in your opinion, whats the must-have keyword-selecting software (or site)?"

    I have talked at length about Keyword Selection tools vs Keyword Software Systems in the past And I will try to some up the differences in whats out there for you and anyone else who is interested in obtaining better traffic thru the search engines.

    Here are my top nuggets when it comes to Keyword Analysis, Keyword software, SEO and targeted traffic:

    1) Before getting caught up on keywords, understand your market, where you fit in that market, what you want to do in that market, the terminology of that market, your competitors in that market and the realities of ecommerce/affiliate marketing in that market. If you fail to take the time to do this step then you will never have a focused plan for your blog or web business and your success will be greatly limited.

    2) After writing down the answers to the question in 1 (along with your Business Plan for what your goals are and how you want to try to achieve those goals) you can start looking into the wonderful world of SEO and Keywords. To Start you can browse are many many articles on the subject at: http://www.keywordsoftwareguide.com/category/keywords-software-articles.

    To make it easy I will give yon some basic KEYWORD LAWS (according to me anyhow):

    1) Researching Keywords with a free tool Like wordtracker or google adwords or whatever is NOT ENOUGH!  If you are serious bout this then you need to invest $50-$100 (you don't need to spend more IMO) on a high quality Keyword Software Toll like Keyword Research Pro.

    2) Keyword Research is not enough because it is more then just finding keywords for your niche. you need to analyze what keywords your competitors are using, you need to understand the competition for the keywords and how often they are used by ALL the major search engines – not just google. Keyword Research Pro Software will help you with all this and a dozen more critical things.

    3) You need to not just analyze the "best" keywords but you need to analyze how they are searched for in phrases so you can use those phrase. 90% of your competitors are just going to try to find the quick top 3 keywords using wordtracker or google or something and try to compete for those words. LET THEM!

    4) While they all try to get ranked for the top 3 words you do the research for phrases and long tailed keywords that everyone else is ignoring so your pages can get rankled as #1 in google for those terms. Again Keyword Research Pro will do this analysis for you in MINUTES not days. So will some of the more expensive packages.

    5) Using Google, wordtracker or even google wonder wheel (puke) is OK for brainstorming if you want to but it is only a small part of the keyword research and analysis stage.

    6) Then you need to learn about all the places on your Website that you can use those keywords. yes there are many more places then just in the articles or in the websites Keywords meta tag. How about with the pictures? How about in the headings, in the file location names and etc. To find out more on this read some of the articles in the link I mentioned above.

    7) Once you have your site up and running use one of the many free Website analysis tools like Google webmaster to analyze where you are ranking for what Keywords. This is ESSENTIAL. You did all the work to understand your market and where you fit in it and your business plan to take a piece of it, You did all the work (allot faster and easier with Keyword Research PRO but still a lot of work) to find the terms and phrases, and then you did all the work to site the articles and implant the keywords and phrases and now you are just going to sit back and wonder why the traffics not coming???

    8) NO! Be smart, use a tool that analyses the traffic to your Website and what terms you rank on what pages for on various search engines and then do the analysis to determine why certain phrase or keywords are not working for you! Again Google analytics and google webmaster are free and a great place to start!!

    I could go on and on but this is plenty to start with. Again you can go to the section of our Website that is dedicated to FREE high quality, Keyword Research and SEO articles and get all the information you need on this subject!!

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    Keyword Selection Brain Storming


     

     

    When doing Keyword Research, even when using quality keyword software, So many people are in such a rush to get their website up and dominate their Niche market that they fail to do the single most important task that they have to do. They fail to understand their market, its lingo and select their keywords accordingly. That is where this video comes in!

    Some people rely too heavily on Keyword Software. We are big proponets of Keyword Research Pro), It is a great Keyword selection SYSTEM but even Keyword Research Pro will not select the right keywords for you if you don't know your market, your customer and the lingo that they use when talking within their circles and in searching for information about the items or information that they need.

    This is why the very first step in Keyword Research and Keyword Analysis  that you should do, before even selecting your domain name, is research and brainstorming. This video talks a lot about Keyword Brainstorming. It is much more detailed then what most people do. Most people go to googles keywoprd tools and if they want a website on dogs they type in dogs and see what comes up and then they start selecting keywords.

    If this is your approach and you build a website based upon this then the chances are that you are going to fail. Brainstorming is the foundation of your business. Forget about Keyword selection for a minute, forget about the killer website theme you want to use (you can click here  for great deals on great looking proffesional wordpress Themes by Woo Themes) and target your market thru brainstorming.

    So you want a website on dogs. What about dogs? Oh its really dog training? Great now, what do people talk about when they talk about dog training? Is it "obediance"? Is it "leash Training"? etc. That is what this video is about. It features Ralph Wilson interviewing Christine Churchill on this subject. Watch the whole video and take notes. Then  get a profeesional qauality Keyword Research  Software System like Keyword Research Pro and build the foundation of your website the right way, not on guesses and assumptions!

    Posted in Keywords Software VideosComments (0)

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