In this article, LSI Keywords, we tell you what Latent Semantic indexing, or LSI, is. How Google uses LSI technology and latent semantic analysis in an algorithm to determine what your website is about and how you can use LSI Keywords and Synonyms for Search Engine Optimization to get higher search engine rankings. This is must know information!

Really the term is LSI, Latent Semantic Indexing or LSA Latent Semantic Analysis.

I am using the Term LSI Keywords because:

1) The two are closely related when discussing on page SEO and

2) The Term "LSI Keywords" is a keyword phrase that I can rank well with in the search engines. I determined this using keyword analysis.

LSI Keywords and Latent Semantics Indexing Definition

Latent Semantics Indexing is based upon the fact that words that are used in the same context tend to have the same meaning. If there is enough similarity in the text of a Web page to the keywords in the title etc, then Googles ranking Algorithm Model determines that the web page in question really is focused on the keywords

AND most importantly to you, this means that Google will return your web page higher up in the Search Engine Results Pages (SERPS) in response to a users query for that keyword!

So LSI is a method for indexing a website that Google uses that is often referred to as LSI Keywords.  Search engines use this  to analyze the keywords and content of websites to derive the true content and focus of the websites rather then just relying on a list of keywords that are populated thru out a website.

LSI Keywords – why do the search engines care about this?

This is part of the evolution of Search Engines Algorithms as they try and return the best website for a users keyword search in a search engine.

Many years ago people would try to put the best keywords possible in the Keyword Meta Tag field and that helped get ranking> Then that was quickly abused and search engines no longer trusted that solely. Remember people only use a search engine if it will give them the information they want. If you search on dogs and the search engines kept bringing back porno or spam sites you would quickly switch to another search engine. So the search engines want to find the best sites possible for the keywords you are searching for.

As the web evolved the search engines moved to looking for the keyword in the heading tags and in the body but again people quickly moved to "Keyword Stuffing" and all kinds of keyword games to fake out the search engines.

So now the search engines like Google are using Latent Semantics Indexing to try to analyze the keywords and synonyms on a page to determine if the content truly relates to the keywords and then the Search Engines Index the page according to the result!

LSI Keywords – How you can use LSI Keywords for On Page SEO for better search engine rankings and free organic traffic.

You are doing On Page SEO When

• You optimize a blog post or website page so that the search engines can best understand what the page is about and send traffic there. LSI Keywords are a way to do this better.
• When you optimize the page for a specific keyword phrase so that the search engines rank your page high up in the results pages when people search on that keyword phrase. LSI Keywords REALLY helps here.

Free Organic Traffic is

What people call traffic (the people) sent to your site by the search engines that you did not pay for. You do on page SEO to try and get more of this free organic traffic.

How to use LSI Keywords to do on page SEO and get Free Organic Traffic:

Clearly you still need to use your keywords and Keyword Phrases (you can click on thsi link to read an article on a high quality reasonably priced Keyword Tool)

But in addition to that you want to use related Synonyms and other words concerning the same topic to convince Google that your site is really  based around the subject on the keyword and really not just trying to rank highly for a common keyword so they can sell people Viagra!

By writing your article or post using the keywords and the related words that LSI says you should (hence the term LSI Keywords), you can both help the search engines find and rank your page better (you are improving the on page SEO) but you can also write articles that your readers find easier to understand because you are using various words on the same subject to refine your article rather then trying to awkwardly jam in the same keyword over and over!

LSI Keywords – A real example

Here  is a live example to make this clearer.

The title of this article is LSI Keywords. You have seen me use it over and over.

Great! Lots of use of the main Keyword Phrase right?.

But here is something you may not have Known.

1) I have written this article while observing a list of LSI terms that are part of a WordPress Plugin I purchased.

2) It gives me the Top Related Semantic Keywords and Synonyms for any primary keyword phrase!.

3) I have used those terms thru out this article!

4) So this article is your real life example of LSI Keywords for on page SEO in action!

Here is that list of LSI Keywords direct from the WordPress  plugin:

LSI technology,latent semantic indexing,svd,matrix,latent semantic analysis,search,similarity,vectors,information retrieval,lsa,vector,model,lsi,latent,semantics,retrieval,queries,seo,search engines,Google,paper,search engine,synonyms,search engine optimization,semantic,algorithm,

If you read back thru my article you will see that I have used many of these terms in the article to boost the on Page SEO!

Using LSI Keywords for anchor text when linking back to an article (for Backlinks – Off Page SEO) will help keep the anchor text real and keep your site from getting dinged as having spammy backlinks.

LSI Keywords – Using the Clickbump SEO plugin

I use the clickbump SEO plugin for On Page SEO. It not only gives me the LSI words but it checks my posts for a dozen other on page SEO rules and it really works!

I am using it on this article and I now use it on about 6 sites.

I have seen steady gains in the Search Engine Rankings for my posts on those blogs because I use the Clickbump SEO plugin to improve my on page SEO.

I have had dozens and dozens of posts move on to the first page of the Google Search Engine Results after using the Clickbump SEO plugin.

You can click on this link to check out the ClickBump SEO plugin for yourself.

OK thats it for this LSI Keywords Article, I hope you can use it to drive more traffic to your website!

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Before you can develop a list of words and phrases for Keywords and SEO you need to understand what people search for when they enter a search into Google or Yahoo when they want information like what is in your Blog or Website. To figure this out you can

• Start by actually entering words and phrases about your blog or Website into Google and checkout the search results. Is are they what you expected? While you are at it, check out the competitions websites to see what they are talking about.
• Use the Google Adwords free keyword suggestion tool (see the article link a few bullet points down from here to access it). Enter some of the keywords and phrases in there and see how often people search on them every month. See the different variations that the Keyword Tool shows you.
• Continue to check out other websites that you find on the same subject and learn the lingo they and the users use. Read the blogs and the comments.
•  Go to this web page which has links to a lot of FREE Google tools that will help you do this; http://wordpress-how-to-wp.com/Google-keyword-tool-links-and-seo-tools-links-and-information

Develop a list of Target Keywords that you wish to use for Search Engine Optimization (SEO).

There are a few places where you should spend money on your blog this is one of them. An automated  keyword Software System will give you a huge advantage over the competition when it comes to SEO and getting free traffic from the search engines.:

• Click on this link to read about Keyword Research Pro the best tool out there http://www.keywordsoftwareguide.com/keyword-research-leader-keyword-research-pro-releases-new-version
• Click on this link to read about Keyword Elite 2.0 the second best tool in our opinion http://www.keywordsoftwareguide.com/keyword-software-guides-keyword-elite-2-0-review
• Click on this link for a list of 5 free Keyword tools if you really really don't want to spend any money:
• http://wordpress-how-to-wp.com/5-free-keyword-tools-for-keyword-research.

Whatever the tool you should do these basic keyword and SEO steps

 Find relevant keyword and keyword phrase niches

Group closely related keywords into related primary and secondary keyword pairs that you could focus one page on

Then Evaluate your keyword and Keyword phrase niches for SEO potential. Click on this link for an article on Keyword Research and evaluation in 6 simple steps: http://www.keywordsoftwareguide.com/6-keyword-research-steps

Then Prioritize your keyword and Keyword Phrases that you want to use in your posts and articles

              Then Focus on building a page of content for each keyword or phrase. 

Each Page should focus on 1 to 2 Keywords and related SEO

Your page will be targeting many more than those two keywords – they are your starting point and your focus

• To get started, target each page’s SEO on a primary and secondary keyword.
• Don't try to jam your entire keyword list into your home page you WILL NOT get ranked for all those keywords and without a focus, Google will most likely place no emphasis on the page at all!
• Don’t make the common mistake of initially using different pages to target the same keywords.  It may seem hard not to if your Website is on a given subject. But even then you want to target unique phrases for each phrase. IF you run out of phrases and keywords from your original research list you can always do more keyword research and market niche research and add to your list.

When it Comes to Keywords and SEO Use your target keywords and Phrases in these specific places

Use your primary and secondary target keywords in the following positions on your page:

• Page title tag
• Description tag
• Note that for the Page Title and Description and Keywords Meta Tags use the Keywords Statistics plugin if your blog uses wordpress. Click on this link to read a review of the keywords statistics plugin. It is quick, easy and it rocks for Keywords and SEO!: http://wordpress-how-to-wp.com/the-keyword-statistics-plugin-for-wordpress-search-engine-optimization
• Headlines, sub-headlines and body text
•  Internal and external links (use text)

For your Keywords and SEO efforts to work, you need content that is interesting and related

Content is where the rubber hits the road!

• Your content must relate to the keywords that you are targetting. You can't fool the search engines and if you could it would take more work then is required to give them what they want: Value adding information of a given subject.
• The search engines nowadays do contextual analysis and if the heading and keywords do not flow with the content they will be ignored. page will be targeting many more than those two keywords – they are your starting point and your focus
• Try to write 1000 words, no less then 200 or it will be ignored. The focus should be on your primary and secondary keyword. But sprinkling in long tailed keywords from your keyword list will give the site more "Juice" and more opportunity to getr ranked for related keywords.
• The Content should be informational and easy to read. If its not, even if you get people there, they will just leave and never come back.
• Add value. For example this article gives links to free tools and related information saving the readers time. Give your readers what they are looking for and Google will send more readers your way and they will all come back! And that is what you want from Keywords and SEO!

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Proper Keyword Research is the foundation of a successful Website.

Where most people fail in Keyword Research is not in finding Keywords for their Niche, Anybody can do that,. It is in optimizing their keyword selection process so that the search engines drive the right traffic to their Website so that they maximize BOTH traffic AND sales!

But keep this in mind about SEO: increased sales happen only IF:

** the keywords selected bring enough traffic;

** the keywords are obtainable in SEO competition (and)

** if the keywords will actually convert –  if they actually result in increased sales and opt-in marketing sales leads.

Otherwise, keyword research is really just wasted time. Actually it is worse then that, it can sabotage your entire Website/blog efforts!!

Strategic Keyword Research to the Rescue

We can't correctly perform Search Engine Optimization for our Website without first spending time performing keyword research.

Everyone has a different idea of how to do Keyword Research and there are no end to available keyword research tools out there each with there own angle on how to properly conduct keyword research.

Some people  use WordTracker, Keyword Discovery and others use Google's Keyword Research Tool. Click on this link to see an article on the top 5 FREE keyword Research Tools

In my own practice, I started with WordTracker for my sites and for my clients. I dabbled with Google and thought it was the best thing going. Then I spent $40 for a keyword research tool and said MAN! how did I ever do proper keyword research without this!. But soon I realized that it still did not cover all of the bases! I now use keyword Research Pro. It is the best Keyword Research Software System out there. Click on this link to read a review of their latest version of Keyword Research Pro. It will blow you away and like me you will say "MAN! How did I ever get along without this"?

Since most people are familiar with Google Adword "Keyword Research tool" I am going to use it as an example for basic Strategic Keyword Research. Now that Google shows an estimated number of average monthly impressions (instead of just the old green bar), the Google tool can really help with your keyword research. If you don't have an AdWords account, you can access the tool independently (just Google: Google Keyword Research Tool).

Grabbing the Best Keywords for your Website Using Google's Keyword Research Tool

Step 1 — Put your root keyword into the tool.

I suggest one phrase at a time, 1-4 words in length.

What is a "Root Keyword"? Start with a word or short phrase that someone might use searching for your products or services. Then, click: Get Keyword ideas and wait for the results.

Another option is to click: Website Content and let Google pull suggestions from your Website content.

The idea here is to get a lot of different keyword ideas. You really are brainstorming.

Step 2 — IMPORTANT, change the Match Type to Phrase, which adds quotes to the keyword results.

This makes the tool's result most closely match organic search, ignoring the "loosey-goosey" broad match phrases for AdWords. So if you put in a 3 word phrase for your keyword research you will get back close matches to that phrase instead of to the different individual words in the overall keyword phrase.

And under the Show/Hide Columns make sure your settings display Approximate Avg Search Volume. (If you're marketing a seasonal product or service you might change to a different setting.)

Step 3 — Analyze the results of your Keyword Research so far.

What we're all trying to find is the low hanging fruit: the best balance of traffic volume, ease of search engine optimization and traffic that will likely convert. Meaning if your site is on Poker. Don't try to grab the word "Poker" as your main keyword phrase, the established, big money competition will keep you out of the top page of Google forever.

I suggest targeting phrases that are at least 5,000 to 10,000 monthly average impressions. Conversely, keyword phrases with very high monthly impressions may prove too competitive in organic search. Find the best balance for your organic optimization skills and for your industry.

If your small business marketing needs to deliver you 200,000 monthly organic impressions and you choose keyword search phrases with between 5,000 and 10,000 monthly impressions, then based on my formula you'll need between 20 to 40 keyword phrases from search engine ranking to deliver you that 200,000 monthly impressions.

Of course, as you discover opportune phrases that are offer greater monthly impressions and that you're comfortable optimizing for, that will lower the number of phrases needed to reach your monthly goal.

Finally I like to grab some keywords that have little or no competition. This builds the "long Tailed Keyword List" For your Website. Meaning that all those smaller keywords can add up and often have less competition then the keywords that have 20,000 searches a month!

Make your keyword list from this criteria. I like to copy and paste into my email program.

Lastly on this point, you'll need good click-through rate data and conversion rate data either from your site or for your industry, to determine the number of monthly impressions you'll need to shoot for.

Step 4 in your Strategic Keyword Research — Evaluate the competing number of pages in organic search from Google.

Is this a number you're comfortable optimizing for?While you're on the SERPs looking over the search results, look at the AdWords ads and the organic results.

Does your service or product sound like it belongs on this page, for this keyword? Or, does it sound out of place?And for a search phrase to be good, normally you'll want to see several AdWords ads appearing for the search phrase.Make your list from this criteria, setting aside any keyword phrases from the previous step (at least for right now) where the competition is too steep. Phrases that look good but with too much competition, save for the future.

This brings up a good point: Keep good notes! Otherwise, you'll come back for the next round of research and have to re-do things that you shouldn't have to.

Step 5 — Evaluate the phrases still on your list for their likely commercial intention using the Microsoft Online Commercial Intention Tool (Google it)

.Now, this is a Microsoft tool…I use it and am glad for the data, but I don't make decisions about any keyword phrase off data from just one tool or from just one step in my process.

Having said that, I wouldn't select 15 phrases for optimization where each of them shows there's not commercial intent.

keep your list of phrases that still meet your criteria and move onto the next step.

Step 6 — Evaluate your remaining list in Google's Traffic Estimator.

What I look for is the relationship of average monthly impressions to estimated daily click throughs in AdWords. Do they make sense and suggest commercial intention?

If one Keyword research phrase has twice the monthly impressions as another, but only 1/2 the daily AdWords clicks, something may be wrong. You may want to look closer.

The goal isn't just traffic, it's traffic that converts — buys, signs up to your email list, calls or emails your company and becomes a sales lead, etc.

When you complete these Keyword Research steps, you should have whittled your initial keyword list down to the "lowest hanging fruit", the most opportune phrases (easiest to rank well in) COMBINED with the largest amount of quality traffic, COMBINED with traffic that should convert.

The Windows into Your Website

Keywords are the windows into your Website. If you target the wrong ones for your business, you won't have the traffic, sales or sales leads that you need.

If you're using an SEO Company to perform your work, make sure they do it the correct way — not the lazy way — and oversee their work. Your site, your responsibility!

If you're doing d-i-y Keyword Research, be really educated about what you're doing or your d-i-y effort could cost you more than hiring a qualified company.

NOTE: Another option available from some SEO companies today for those watching their budget is to function as a Marketing Coach (or in this instance Keyword Research Coach). This is sort of a hybrid between the retail price, full-service option and the go-it-alone, time consuming do-it-yourself option. 

Small business marketing and achieving the search engine ranking for your chosen keywords doesn't have to be difficult or expensive, if you start with solid keyword research. And if performed correctly, the end results will be keywords that work for your business.

Is your company a small business marketing online? Paul Marshall can help you increase the search engine ranking, for your chosen keyword phrases. Receive your Free Introductory Consultation, just visit: http://strategicwebmarketing.net

Based upon an original article (That I heavily modified based upon my opinions and experiences with Keyword Research) by: Paul Marshall

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OK Here is a great beginners guide to SEO in a video tutorial form. Once again, I always recommend that everyone read and watch everything they can on SEO, keyword research, keyword analysis, niche markets and SEO!

But this SEO video is really good. It covers all of the basics from defining just what the heck Search Engine Optimization is, what "Organic Results" are, what is meant by Keyword Research, Pay per Click, Competitor analysis, etc.

Now that I think about it, so many people just think that Keyword Analysis is just keyword research. Take all the hoopla around the  Google wonder wheel. Heck, thats just brain storming. And most peoples Keyword Research will just get them keywords that hopefully are representative of search terms that people use when searching for products or information in their Niche Market.

But what about your competition? Yes, you may find a keyword with 1.5 million searches a month. but how many Website are competing for search engine ranking on that one Keyword term? What are your chances with a new Website, of ever seeing the first page of Google for that term?

That is why this video on Search Engine Optimization so good. It gets down to basics like this, and I love to say this line, "But wait, Theres more"

It tells you all of the following as well:, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.

OK, so checkout this SEO video tutorial, Checkout our other articles on Keyword Analysis, Keyword research – and especially on the industries leading Keyword software System Keyword Research Pro which just released a new version of their software in April 2010. here is a link to the software review on our site: http://www.keywordsoftwareguide.com/keyword-research-leader-keyword-research-pro-releases-new-version

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