If you are going to be investing money in placing PPC Campaigns to get targeted traffic to your Blog or Website then you need to spend a few dollars and get one of these PPC Books available thru Amazon. A quality PPC book will not only save you advertising dollars but it will also help you develope profitable advertising campaigns. At under $15 each this is the no brainer of the year for PPC advertising!These are my two favorites books on the PPC Subject. The first has the most detail and really takes your from A to Z. The other is a quicker version for those with a little experience.

They both cary 4.5 Star ratings and come with countless strong reviews by readers and professionals alike. Yes, if you search the web for a few weeks you can come up with a lot of this stuff on your own. But that is exactly why so many people fail at internet based businesses. They try to do it on the super cheap. “good enough” is OK. Well its not. If you are running an internet business, even if its a hobby or just a sideline, you ARE going up against professionals and millions of other people like yourself. You need an edge. Education, Knowledge and information is that edge. Use it.

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

• ISBN13: 9781599183602
• Condition: New
• 300 plus pages
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Double Your Web Traffic—Overnight!

Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.

Learn how to:

• Build a powerful, streamlined campaign from scratch
• Develop high quality keyword lists
• Write killer advertising and website copy that gets clicks
• Get your ads in front of the best audience possible
• Keep your ads showing up with high quality scores
• Triple your traffic with site-targeted AdSense and Google image ads
• Earn high rankings in Google’s organic search results
• Slash your bid prices
• Gain more conversions and sales
• Avoid costly mistakes made by all Google advertisers
• Determine what’s working with Google’s conversion tracking
• And more!

Plus get FREE e-mail updates on Google’s ever-changing system!

What readers are saying (actual comments from around the web):

Awesome book … simply worth every penny I spent. The book answered many questions I had about structuring my campaigns, and it helped me to fix some simple but potentially costly mistakes I had made. There are some great examples of “ad copy” that I have been modeling from, plus, there are plenty of additional resources and websites listed in the book that are useful, just a wealth of information

If you are going to use Google adwords … You need this book. It will save you several times its cost and will gain you sales.

This book is an easy & interesting read, particularly for beginners to AdWords, and I’d certainly recommend it. However, along with it, I think I’d recommend a couple of more prosaic books on the subject, such as Pay-per-Click Advertising by Richard Stokes and/or Advanced Google AdWords by Brad Geddes.

Rating: (out of 126 reviews)

List Price: $ 24.95

Price: $ 12.98

PPC Made Simple: Pay Per Click Strategies For Dominating Google Adwords (Volume 1)

PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services. Google AdWords has never been easier use and you can now leverage the power of online pay-per-click advertising to increase your earning power. This book provides step-by-step instructions on developing your own online campaigns and scaling them for maximum profitability. Learn from one of today’s leading Internet marketing experts, and founder of The Marketing Blog, Michael H. Fleischner.

At 134 pages this is a lot less information then the first book and suited to those without the patience for the details and anecadotes provided in the first book,

I can not say it better then the following from an Amazon Customer Review:

The book starts with an explanation of setting up a Google AdWords account and a new approach to doing keyword research. What I learned in the first few chapters helped me to eliminate days of unproductive keyword research and find the terms that had a much higher probably of conversion.

After choosing your keywords, Michael shows you how to set up and track your campaigns. He reveals powerful bidding strategies, tips for writing ads that generate high click through rates and conversions. I made my first affiliate sale through Google AdWords within 6 hours of implementing the suggestions in PPC Made Simple. I know I’m just getting started but many of these techniques seem to be the result of many years of actual PPC experience and have already saved me a lot of time – and even generated profitable revenue.

The book goes into great detail about setting up individual campaigns properly, developing Adgroups, and proper bidding strategies. This was really great because I didn’t know what I should be spending on particular bids or campaigns. Michael provides milestones that indicate when you should raise or lower bids and even when you should turn off your particular campaigns.

Good advice is given on tracking. I know that proper tracking of PPC campaigns could be a book by itself but I would like to have seen a little more information there. All that being said, the information provided on tracking was adequate for me. It tells you what tracking code to place on all of your conversion pages to be able to determine which keywords actually generated a sale. Once I saw a few sales come through, I was able to raise my bid on a particular search term which was generating the traffic. Now I’m getting even more sales from the keywords I identified.

This book is great for anyone looking to make money with PPC advertising or drive traffic to their Web site. There are some advanced techniques as well and the book is truly an easy read. I like Michael’s style of writing and the information provided is excellent. I’d recommend this book to anyone who wants to start making money online with Google AdWords.

Rating: (out of 2 reviews)

List Price: $ 14.95

Price: $ 14.20