Keyword 'select is the basis of SEO. If you get your keyword research and Keyword Select right, Google and Yahoo and MSN will send you all the traffic you want. But if you fail do do your keyword research wrong, or select the wrong keywords, your Website will be like a ghost town!!

 

The Keyword research, Keyword 'select process is not magic and its not really difficult. Using professional grade, automated keyword research and keyword select tools like these two links will show you: Keyword Research Pro or Keyword Elite 2.0 makes it simple, straight forward and it works. You will only get lots of free search engine traffic when you give the search engines what they want. It isn't difficult when you know how, it's just a matter of knowing the steps to take and finding the right keyword to target.

Keyword Research is the first step of the process and is of course crucial if you want to get free search engine traffic

Keyword research involves finding the phrases that your potential customers type into Google when they are looking for information. Before you write anything, you need to discover the phrases you need to target to make sure your site appears on the first page of search results. Keyword research should be the first step before you write any content.

Create a master list of keywords

You could use the Google trends free keyword tool from Wordtracker (Wordtracker has a professional tool that you can buy but it costs way to much for the average person. You are better off with Keyword Research Pro or Keyword Elite 2.0 in the links above if you want a professional automated tool at a reasonable price) or you can use the Free Google keyword tool. Here is a link to an article listing the most popular free keyword tools: CLICK ON THIS LINK TO READ AN ARTICLE INTRODUCING YOU TO 5 FREE KEYWORD RESEARCH TOOLS.

The point is that when you use a keyword research tool, you are aiming to find keywords that have low competition, because they are easier to rank for and that are relevant to your Website and its content and are what people enter into the search engines when they are looking for the type of information of products that your Website carries.

 

And then you want to make a long list of them to do your Keyword 'select from .

 

 

 

For example, Go to the Free Google Keyword  tool  by clicking on this link (it will pop up in a new window so you don't loose your place here) and type in a broad keyword that describes your niche. The keyword research tool will return the top 100 keywords with that word in them. You will get an estimate of how many searches there are each day.

Click on the Competition button to sort the list of Keywords by competition.

The competition is NOT competition as in how many people use that keyword for their Website it is "The image represents the number of advertisers bidding on each keyword relative to all keywords across Google"  it is advertising competition!

 

 

 

BUT this is a good way to build your keyword brainstorming list. You can download it with Google button in the upper left, save it and use it in your Keyword 'select process .

 

What makes a good keyword list and what makes good keywords to select? Well if you use a tool like keyword research pro (click on this link  KEYWORD RESEARCH PRO  to read about what they offer) they guide you  thru all that. But basically as long as the keyword phrases is getting some traffic and hasn't got much competition it is a keyword worth targeting because it will be easy to rank on the first page of search results.

 

 

 

Most people make the mistake of targeting keywords that have lots of competition and wonder why they have hardly any visitors to their Website.

When you are starting out, it is much easier to get on the first page of search results when you target multiple keywords that have a relatively small amount of traffic and little competition. The small streams of traffic become a big stream when combined.

Multiple listings on the first page of search results can add up to a lot of traffic, so Keyword Select out a few good keywords that don't have a lot of competition and are easy to get ranked on the first page of search results. and watch your visitor numbers soar.

 

You can click on our Keyword articles category to read many more articles on how to get started, with more detail, in the keyword research and keyword 'select process.

 

 

 

 

Keyword research is a vital part of building a profitable website. It brings traffic and with traffic comes sales and profit. Learn how to do profitable keyword research and you will quickly learn how to make more money online.

 

 

1) What is keyword research?

Keyword research is the process of finding words and phrases you can target in your website. These are generally words or phrases that are related to your topic, that people looking for your site would use to find you.

 

All of the above require thaat you spend some time and do quality Keyword research!

• If you rank for "good keywords" but no one is searching on them, you still won't get much  traffic.
• If you choose "good keywords" that are too competitive, then even if they have a lot of searches, you still won't get traffic, because you won't be able to make it to the top of the search engines for people to find you.
• If you use a keyword that is irrelavant to your Niche, Site or Article, the people that do search on it and find your site will leave in a second once they realize that it is not what they were looking for.

3) Why do I need good keywords?

• Doing good keyword research, and finding good keywords is important because you will get organic (free) traffic from those keywords when people enter them in a search engine like Google.
• Choosing profitable keywords is important because it assures you will make money with your website. You can certainly pay for traffic, but using good keywords will get your long term, ongoing, free traffic.
• You need to do better keyword research then your competitors so that you rank higher on the search results then they do and you get more traffic to your website.

4) How do good keywords get me traffic?

When someone is searching for information online they generally go to a search engine. They put a word or phrase in the search engine (That is the Keyword or Keyword Phrase) that will help them find what they are looking for.

When the results come up for their search if your site comes up on the first page chances are they may click on your site. Your chances increase the higher on page 1 you are. That is why Keyword Research for Good Keywords is so important!

The more keywords with high search volume, or the more long tail keywords that your site shows up high on the search engine search results for the more traffic you will get. period! That is why quality  Keyword Research Software is such a good investment. It pays for itself!

 

5) How do I start the keyword research process?

First step first, think about what your site offers. Your keywords must be relevant to your content. Once you have figured out some main areas of focus for your site you can begin looking for relevant keywords.

READ THIS ARTICLE: 6 Simple Keyword Research Steps

 

6) How do I find good keywords?

There are many tools available that will help you to find profitable keywords. CLICK ON THIS LINK TO READ AN ARTICLE INTRODUCING YOU TO 5 FREE KEYWORD RESEARCH TOOLS.

Whatever tool you choose you want to make sure they provide information about how many people are searching for that term. You also want to be able to find out how much competition your keyword has. Google now offers search volume numbers on the Adwords Tool. You can use it for free. You can also estimate how much money each keyword will make through adsense using the Google Adwords Tool.

 

 

Finding profitable keywords (and this is the true definition of  "Good Keywords" ) should be the cornerstone of any online business. No matter what kind of business you are running you need traffic, you need eyes on your page. Finding the best keywords for your site by doing great keyword researchwill get you that traffic. Then you can start working on converting the traffic to sales.

 

If you really want to do it right you need a system that helps you and puts it all together for you in a simple easy to use solution.
CLICK ON THIS LINK TO READ A REVIEW OF KEYWORD RESEARCH PRO it is the best keyword research software out there.

 

 

By: admin

If you want to rank well in search engines, then you absolutely must understand how to do market research and build your keyword lists. Why? Because keyword research determines your market’s profitability and competition.

If you skip this stage, you could wind up doing a lot of work following dead ends. There are some markets that just are not worth pursuing. You don’t want to end up chasing a market that isn’t profitable.

You need to decide what the market is looking for and bring yourself to the market. Many small business owners do just the opposite. They come up with a product or service they think the market needs and then try to go after and convince the market of their product value.

There are plenty of markets available that will suit your tastes. Once you find the market that you want to reach, then you will build your keyword or key phrase lists.

In this article, I assume that you already have a target market in mind. Therefore, I will give you a high level overview on how to do proper keyword research. I’ll start with the benefits of keyword research.

The Benefits of Keyword Research

What are the benefits of doing proper keyword research? Listed are four benefits of the power of keyword research:

1. It drives traffic to your site; just by simply using the words your target audience uses in their searches.

2. It helps you write more effective copy (sales copy) for your website; knowing what terms to incorporate into your copy helps your target audiences identify with your side immediately.

3. It helps with content development; it helps you create content that your target audience needs and avoids wasting your time on irrelevant topics.

4. It helps you understand your target audience better: you will know how and what your target audience is searching for.

5. It helps you measure the size of your market: just by determining the number of searches, you can target huge pools of untapped potential and avoid many pits.

6. It helps you to develop and diversify revenue streams: by using keyword research that exposes and employs popular keywords, you can be inspired to innovate and create new product and service ideas.

7. The bottom line: the results of keyword research are that your website copy, business strategies, and online marketing will be successful a great majority of the time.

Keyword research is the foundation to proper linking. Why is this important? Sometimes we assume we know what our audience is searching for. This is a common mistake many professionals make. They assume that since they are an authority on a topic they should know what their audience is searching for.

The only correct way to know what your audience is searching for is to do proper keyword research. What you think your audience needs or is looking for may be completely incorrect. I can guarantee that you will be surprised by the keywords your audience searches on to find your topic.

95% of websites are caught in the trap of bad keyword selection. High correlations of the keywords you use on your website and the words your target audience uses in their searches actually moves the website toward the audience and attracts many more targeted visitors.

Keyword links + keyword content on your site + keyword searches = solid search engine traffic.

Building Your Keyword Lists

Step One: Understand Your Target Audience

To start an effective keyword list, consider your potential customers’ motivations and intentions.

What kind of questions will they ask? What are they trying to accomplish? What problems do they need solutions to?

Step Two. You Must Understand the Types of Buyers and Your Target Audience

There are two types of buyers. The first type of buyer is the logical buyer. They will normally ask “how” and “what” questions when considering purchases.

However, 70% of all buyers are emotional buyers. These types of buyers are normally more spontaneous and concerned with the user experience and end results when considering a purchase. They asked the typical question, what’s in it for me?

Step Three. Think Like Your Target Audience

Remember, most of your buyers are emotional buyers. So, use the emotional slant to convince this type of buyer. Use emotional keyword anchors in your text. For example, if you had a website about running shoes, an emotional buyer is interested in the “best” running shoe or the “healthiest” running regime. They wouldn’t necessarily want to know the benefits of running shoes. They want to know what’s in it for them.

Step Four. Think Broad and Wide for Your Target Audience

Start with a broad list of keywords around your topic. Make sure they are specific enough to fit your target audience. Include terms that match closely with your visitors’ intent in relation to what you sell.

Note: traffic costs money! Think about quality not quantity. Your conversion rate is the most important factor. You don’t just want traffic, you want converting traffic!

Step Five. Prioritize Your Keywords Based on Conversion

If you don’t have conversion data, you’ll have to make your best guess as to which search terms you think will convert the best.

Consider these points:

1. Make your product or services’ intention clear. Don’t hide what you’re trying to sell.

2. If your keyword phrase is “blue high top basketball shoes”, make sure a visitor can buy “blue high top basketball shoes” on your site. Better yet, make sure you link to a page about those shoes.

3. Consider your ability to present value. How does your product present value?

4. Consider the amount of traffic you will generate using your keywords. If you’re using a cheap hosting provider, you may want to switch to something that can handle higher traffic counts. It’s frustrating to have a website go down because you can’t handle the traffic. This is something that you have complete control over. Make sure you don’t ruin your first impression by having a website crashes more often than not.

5. Consider the probability of conversion. If you are highly niched and know precisely what keywords or keyword phrases your target audience searches for, then use your highly niched keywords.

If you don’t know what the probability of your conversions will be, then you need to track this metric. There are several analytical tools that you can use to track this information. Don’t skimp. Make sure you know this information.

Keyword Research is the Most Important Step

The most important step you can take in marketing your website is keyword research. You not only need to know the keywords you want to get ranked for but also which keywords are converting the best for your website.

It makes no sense to drive a large amount of traffic to your site and not be able to stay in business because the conversions just aren’t there.

So, focus on quality NOT quantity. Start with your best keyword/phrase and begin your linking campaigns. Move down your keyword list, each time promoting and linking with the next keyword phrase.

In time, your site will not only move up in search rankings but move up based on the keywords that YOU chose. Don’t fall for the myth that more traffic you get the better.

Take control of your traffic and get ranked well for the keywords and phrases that are most profitable your business.



By: Jerret Turner

Keyword research is crucial to the success of your website’s optimisation campaign. Choosing the right website keywords can produce a lof of traffic and get your website ranked high in search engine listings while choosing the wrong website keywords will leave your website on page 100 or worse, with barely any visitors at all.

Many website owners think they know which website keywords are best suited for their search engine optimisation strategy. But unless you know exactly who your target market is and what terms they use to find businesses like yours, chances are you need to undertake some serious keyword research to find the most effective search terms. Keyword research will give you an idea of what keywords your potential customers are searching for, how much competition there is for any given term, and which website keywords are the most popular.

It is important for you to know what search terms your potential customers are looking for. The keywords your customers are likely use when searching for your product may not be the ones you would think, especially if your business is one that has a lot of industry jargon. You may be tempted to use website keywords that don’t relate to your business just to bring in traffic, but this technique will always backfire, because the traffic it does generate is not interested in your website.

Keyword research will also give you an idea of how great the competition is for any given keyword or keyword phrase. It is important to know how many other websites use the same keywords and how many people are searching for them. The most effective website keywords for your optimisation strategy are the ones that are searched for the most with the least amount of competition. Weigh each keyword’s popularity with the amount of other websites already using it. You should always include the most popular ones but concentrate on getting ranked for the website keywords that have less competition.

Investing time in keyword research for your website will help you to increase traffic and get ranked higher by search engines. There are many tools available to help you find the right keywords. Google and Overture have some of the most popular website keyword research tools and there are many others that are free as well as paid keyword research programs such as Wordtracker.



By: Robert Smith

D79SN asked:

tinyurl.com Good keyword research is the foundation for a strong online marketing campaign. This is a game you absolutely must win if you are an internet marketer! If you pursue a keyword or key phrase that is either under searched or has too much competition, you can end up setting yourself back a great deal of time. It makes sense to use a keyword software tool that will make your keyword research more effective. The theme of this video tutorial is on dominating keyword research with Micro …

Keyword research is an important way to build authority for your site, as well as the best way to drive targeted ongoing free traffic. If you are aren’t using keyword research, you should be. If you don’t know how, this article will help you learn how to find good keywords.

What are good keywords?

Everyone throws around the term keyword research, and find good keywords, the problem is most beginning marketers and online entrepreneurs don’t know what those terms mean, or how to do them! At the most basic keyword research is the process of finding words or phrases that are relevant to your site that you can rank well in the search engines for.

A good keyword is a word or phrase that people are actually using in the search engines to find information. You also want to make sure your word or phrase is competitive, but not so much so that you can not beat the other sites competing for this keyword.

Where do I find good keywords?

Finding good keywords is a process. It starts out with brainstorming. You can start with looking at your site. What does your site offer? What do you want your site to be known for? You can do some thinking on these topics before you even start a site and will be ahead of the game.

If you are looking for profitable things to write about you can also check at Amazon, see what the popular things are there. You can also use their categories to start some keyword research and find some tight niches to write about.

Another brainstorming technique, if you are starting out, and don’t have a website it to just look around. Niches are everywhere. Write down every little thing you can see from right where you are. You should be able to build a list at least a page long by doing this.

Once you have some keyword ideas from this brainstorming you are going to take them to the next step which is evaluating these options to see if they are good keywords.

How do I know I have chosen good keywords?

This is a two step process. You want to evaluate both search volume and competition. To evaluate search volume (the amount of people actually using your chosen keyword in search engines) you will need some tools. These tools will show you how many people are searching, and depending on the tool you choose a lot more. You can get started at the source itself, Google. Google now provides search volume on it’s Adwords Keyword Tool.

Take the ideas you’ve come up with and enter them in the search box within the keyword tool. The results will come back, not only for your keyword, but many other suggestions Google will find for you. You want to find keywords with at least 50 searches a day, and of course more searches is fine.

Make sure you take a note of the keywords you find with a good search volume. We’ll take those to the second stage of this process, which is the level of competition.

How much is too much competition?

Competition in keywords is a funny thing. You definitely want some competition. It means people are making money on that keyword. You don’t want too much competition though, or you won’t be able to beat them in the search engine rankings.

So take a look at your keywords in Google. You want to see how many competing pages there are (with your keyword in quotes) you also want to check the page rank of the top listed sites. Another variable you want to measure is the number of links the top sites have. These are the elements you will be competing with these sites on, so you want to make sure you can beat them.

As you can see finding good keywords is a process. It seems complicated and can be overwhelming, but doing good keyword research is the best way to get organic search traffic from the major search engines. Once you know how to do keyword research you can use the information in every aspect of your business, whether it’s building websites, writing posts on blog, writing articles. You name it, and you can use keyword research to increase your business.



By: Jackie Lee

You need to be extremely careful with keyword research so that you don’t miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Here are 10 strategies to guide you along the way:

1. Know your potential customers. We can’t tell you how many businesses we’ve met who simply pick keywords out of thin air. They don’t talk to customers or hot prospects in order to determine what might be a useful set of keywords.

2. Start with core words. A core set of keywords – even if too broad – can stimulate creative thinking.

3. Look at the industry. Examine industry trade group web sites and related newsletters to find potential keywords.

4. Study competitors. Some companies make a bigger deal of competitors’ keywords than they should, but it’s still a useful strategy. Invariably, a competitor will be using a strong keyword or phrase you don’t want to miss. Often, however, they load their web sites with single keywords that aren’t appropriate. If Internet users are seeking cookware, their search terms shouldn’t be laundry-based words. Yet we came across that very example. Be careful which words you use.

5. Be specific – add other words to your primary phrases. If you sell metal, try metal stamping or metal stampers. Or, how about metal stamping companies? Words like services, companies, products, accessories, and many others can really pay off. Ok, everyone wants to rank #1 for terms like “toys” and “sports.” It would take more time and budget than you may have to land such terms (through META updates, content adjustments and links).

6. Visit Wordtracker. It’s a great tool even if it only collects a sampling of actual searches (more than 300 million). You’ll get a good sense of how frequently someone may search. Here is their URL: http://www.wordtracker.com

7. Use your intuition. Don’t hesitate to try some ideas; Wordtracker and other sources can confirm whether you have a search term people might or might not use.

8. Limit your selection. Come up with a list of words – 10, 20, 30, maybe 50 or more. But don’t get so many that you can’t manage them all.

9. Tie keywords to site planning. Pick keywords you can work with over time. Make sure you don’t plan to drop a page from the web site or change it so often that your target keywords may be knocked off or irrelevant every 30 days.

10. Study your log files. Web analytics is a great tool if you want to see how your visitors are searching. Study the results and you will come up with a revised set of keywords



By: Michael Murray, Vp Of Fathom Seo

Keyword research should be a cornerstone of your online business. Unfortunately many online business people have no idea what keyword research is, how to do it, and how to use it to their advantage. Once you figure out what good keyword research is, you will easily see its importance in your marketing strategy.

The first step in keyword research is to understand how keywords work. When someone comes online looking for information they usually go to a search engine and enter a word or phrase related to what they are looking for. Once entered, this query will produce a list of sites related to the word or phrase they have entered.

Generally the first listing will get about 40% of the people who do the search to click on it. The goal of keyword research is to have your site come up number one in the search engine for words related to your site that people are actually using to search for information.

Finding Relevant Keywords

When choosing keywords you want to make sure you are finding words that are related and relevant to your content. If you keywords have nothing to do with your site you will never rank in the search engines. For example, if your site is about dogs you do not want to go after keywords like credit card, or internet marketing. They are both very profitable keywords, but have no relevance to your site. You want to find keywords that are directly relevant to the content on your pages.

To come up with good keyword ideas think about what you want your site to be known for. Are you the best place to find organic dog food? If so, you may want to do some research around the term dog food, and organic dog food. You also can think about what your site offers. If you offer information about a certain kind of jewelry or bracelet, you would want to do some research to find good keywords related to jewelry and more specifically the type of bracelet you offer. Try to find keywords as closely related to what your site offers. If you find those they will be more likely to convert to sales.

What makes a good keyword.

Internet marketers throw around the term good keywords all the time. It can be very frustrating for a new online business person, who just doesn’t really know what that means. A good keyword is a word or phrase that is relevant to your site, that actually has people looking for it, and is not too competitive so you can actually rank for it in the search engines.

How do you know people are searching?

This is where many people fall down in keyword research. They come up with relevant terms to use for keywords but fail to see if anyone else is actually looking for that specific term. You want to make sure any keywords you choose have people searching for that exact term. You can use a number of tools to get this information. You can use wordtracker, and now even Google’s Adwords Keyword Tool will show you search volume. Using Google’s tool is smart because it’s information straight from the largest search engine there is. You may ask, how many searches do I need? This is a good question and will certainly depend on your site, but you should definitely look for keywords with at least 50 “hits” a day.

How do I choose appropriately competitive keywords?

People used to just enter their keywords in Google and see how many competing pages there were. This is not a very effective way to check for competition. Anyone can put up a website, and when you just enter your keyword you are getting results from every site that mentions any and all of the words in your kewyord. You can start by entering your keyword in Google with quotes around it. This will give you the results for all the sites that have that exact phrase on their site. Even better just enter your keyword and check out the first page of sites. What kind of page rank do they have? How many links do they have coming to the site? These are the things you are going to be competing against them for, so it’s wise to make sure you can beat the top sites.

As you can see keyword research can be a little intimidating, just because there’s so much to it. However, once you get the basics of keyword research you can easily find profitable keywords for your site. Once ranked for profitable keywords your site will be getting targeted free traffic, which is what every online marketer wants.



By: Jackie Lee