Posted on 10 November 2009
If you’ve done any kind of online market research before, then you’ve probably heard of Google’s keyword tool. Another commonly used free keyword tool is the free version of Wordtracker which gives up to 100 related keyword phrases for any keyword you enter. But there are some lesser known keyword research tools which should be used for all your market research.
Wordtracker is a great tool, but there is actually a newer free version that makes the normal free version obsolete. This new version is called the Free GTrends Tool, which is basically the old tool with the addition of a Google Trends graph. There will be a link beside each result which leads to this graph, plus the statistics for the approximate number of competing pages and amount of daily traffic. This tool makes it easy to identify profitable keyword phrases because it shows you the results while recommending less than 30000 competing pages and more than 100 unique visitors per day with the results so you know instantly whether the keyword phrase is profitable or not. Not only profitable, but easy to dominate as well.
Keyword Browse is a free keyword tool that is less commonly known. While it does not provide numbers like its counterparts, it is probably the best tool out of the group for niche identification. All that is needed is for you to enter a broad search term such as “wine”. The tool will split that niche into two strands (looks like a DNA double-helix without the rungs). One strand will be related keywords and the other one is sub-niches within your given keyword. “Wine” turns out results such as “wine making”. “Wine making” turns out results such as “home wine making” and “wine making kit” which in turn give results such as “home wine making and recipe”.
So while the Google keyword tool is an excellent and accurate tool for market research, it is essential that anybody conducting such research use the aforementioned. The time that will be saved will be invaluable to your business and the sub-niches that you find will be easy to dominate using some simple search engine optimization.
By: Curtis Ng
Posted on 04 November 2009
Keyword research is an important way to build authority for your site, as well as the best way to drive targeted ongoing free traffic. If you are aren’t using keyword research, you should be. If you don’t know how, this article will help you learn how to find good keywords.
What are good keywords?
Everyone throws around the term keyword research, and find good keywords, the problem is most beginning marketers and online entrepreneurs don’t know what those terms mean, or how to do them! At the most basic keyword research is the process of finding words or phrases that are relevant to your site that you can rank well in the search engines for.
A good keyword is a word or phrase that people are actually using in the search engines to find information. You also want to make sure your word or phrase is competitive, but not so much so that you can not beat the other sites competing for this keyword.
Where do I find good keywords?
Finding good keywords is a process. It starts out with brainstorming. You can start with looking at your site. What does your site offer? What do you want your site to be known for? You can do some thinking on these topics before you even start a site and will be ahead of the game.
If you are looking for profitable things to write about you can also check at Amazon, see what the popular things are there. You can also use their categories to start some keyword research and find some tight niches to write about.
Another brainstorming technique, if you are starting out, and don’t have a website it to just look around. Niches are everywhere. Write down every little thing you can see from right where you are. You should be able to build a list at least a page long by doing this.
Once you have some keyword ideas from this brainstorming you are going to take them to the next step which is evaluating these options to see if they are good keywords.
How do I know I have chosen good keywords?
This is a two step process. You want to evaluate both search volume and competition. To evaluate search volume (the amount of people actually using your chosen keyword in search engines) you will need some tools. These tools will show you how many people are searching, and depending on the tool you choose a lot more. You can get started at the source itself, Google. Google now provides search volume on it’s Adwords Keyword Tool.
Take the ideas you’ve come up with and enter them in the search box within the keyword tool. The results will come back, not only for your keyword, but many other suggestions Google will find for you. You want to find keywords with at least 50 searches a day, and of course more searches is fine.
Make sure you take a note of the keywords you find with a good search volume. We’ll take those to the second stage of this process, which is the level of competition.
How much is too much competition?
Competition in keywords is a funny thing. You definitely want some competition. It means people are making money on that keyword. You don’t want too much competition though, or you won’t be able to beat them in the search engine rankings.
So take a look at your keywords in Google. You want to see how many competing pages there are (with your keyword in quotes) you also want to check the page rank of the top listed sites. Another variable you want to measure is the number of links the top sites have. These are the elements you will be competing with these sites on, so you want to make sure you can beat them.
As you can see finding good keywords is a process. It seems complicated and can be overwhelming, but doing good keyword research is the best way to get organic search traffic from the major search engines. Once you know how to do keyword research you can use the information in every aspect of your business, whether it’s building websites, writing posts on blog, writing articles. You name it, and you can use keyword research to increase your business.
By: Jackie Lee
Posted on 21 September 2009
At the end of article you would have learned the techniques and strategies for getting the best keywords in less time. Assuming you are into article marketing or even PPC, then I guess you will need to perform plenty of keyword research. There is need for you to do a thorough and prolonged keyword research in order to evaluate the campaign of your competitors, creating a number of keywords for the niche of your choice and discovering new niches or even the product of your choice.
As someone who is into these, I must tell you that keyword research takes a lot of time and it can even take up to a month or more to get the required keyword for your internet business, niche or campaign. But if you use a keyword research tool, you are assured of getting your result in a fast manner and most importantly you will get the targeted and less competitive in the niche of your choice.
All over the internet, there are varieties of keyword research tool, some of them are AdWord Analyzer, Wordtracker, Keyword Elite, Micro Niche Finder or even HitTail, etc. But the question here is: are they worth your hard earned money? Investing your money into some keyword research can be a waste of money and time.
As for me, one of the best keyword research tools I recommend is micro niche finder. I find it handy, easy and the results I get leads to profitable niches. This is due to it has varieties of features and functions which other keyword research tools don’t have.
Are you into article marketing, Pay Per Click advertising, AdSense or SEO or even affiliate marketing, you need this software in order to skyrocket your earning. It will be able to evaluate your competitors PPC campaign, create a big list of profitable keywords quick and it will even save you time, so you won’t invest all of your time doing manual keyword research. You just type the keyword of your choice and it will return thousands of similar keyword, both long and short tail keywords.
If you are into internet marketing and you haven’t got this tool yet, then now is the time you should get it in order to fill the gap where you are not doing well.
Keyword Research Techniques and Strategies
Assuming you are into marketing a niche about an acne product. Let’s say you want perform a search using the keyword “cure acne”. Most people will just plug in the keyword “cure acne” in the search box for the keyword stuffing. As someone who is very experienced in this, the best way to get the top keywords out of this is to simply plug in the keyword “acne” in the search box. It will return similar keywords that pertains to acne both relevant and irrelevant ones. You should keep a pen and paper by your side for this. Glance through the result of the acne and select the words that pertain to curing acne like cure acne, treat acne, stop acne, fight acne, acne remedy, acne relieve, deal with acne, overcome acne and acne help etc. These keywords listed above are the keywords for solving a problem, avoid keywords like symptoms of acne, causes of acne etc. Though they are useful, as you are marketing a product about the remedy of a disease it is better to be more targeted here. Still plug the keywords I listed above.
If you continue plugging the keywords and searching them you will end up getting long tail keywords with little competition. You should get Micro Niche Finder, it is the best keyword for uncovering this little and hot niches.
Micro Niche Finder is one of the best keyword research tool you can use to tap into hot niches with less competition. It is a tool every internet marketer should have. You can find more about it by visiting http://modospot.com/review/micronichefinder.html
By: Kingsley Modozie
