Posted on 08 November 2009
Keyword research is the foundation of all Internet marketing. It is the lynch pin, if you will, off all your online efforts. Done right, it can help ensure a prosperous future for you and your company, with lots of target prospects, a growing client list and no limit for the future.
Do it wrong, however and you will find that business growth will be slow, if almost non-existent, due to not targeting the right market. Factor in money you may spend on Google AdWords and you may actually lose more money than you make, if you don’t take the time to set things up right.
That being said, what do we mean when we talk about keyword research? What it is is a form of market research. You are trying to discover what problems people are having and what they are buying. Once you know this you can effectively offer a solution to your target market.
There are two types of keyword research. Each depend on your specific goals. For instance, let’s say you’re dissatisfied with the current offerings for acne cures. What you do in this case is go to the Google keyword tool and do a search for the term. Once you’ve seen the results, you do a related search for phrases (in quotes). What you are looking for is daily searches of at least 50 and monthly searches of no more than 10,000.
The Google keyword tool will also help you decide on your AdWords campaign by telling you how much you can expect to pay per click. Done right, you can get targeted traffic for very cheap (in some cases $.05 a click).
But there is another method of keyword research. If you’ve got a site and want to monetize your traffic (essentially make money off of your visitors) you join what is called the Google Adsense program. In this program, Google will look at your site and come up with ads relevant to your copy. You place the ads and when someone clicks, you get paid. The method is the same as before except this time you want your keywords to reflect a high bid price, the higher the better as this is what you’ll get paid per click.
Ideally, keyword research should be done before any sales copy for your site is written. By doing this, you can ensure a relevant ranking. It should be the main focal point should you decide to go into Web 2.0 properties (such as blogs) to help bolster traffic. Google loves WordPress blogs and a blog that is keyword optimized with rank high in a very short space of time and will drive targeted traffic to your site.
As was said before, keyword research is the foundation of a good Internet marketing strategy as it is a simple way of ensure you get your product or service in front of the right market and ensures a never ending supply of ready to buy customers.
By: Pat Plank
Posted on 28 September 2009
awundrin asked:
How long should it take for a person to do a keyword search project on a 1 page offer? I am supposed to get 1000 word results after using google keyword tool and then having to ‘clean’ my list. The guy I work for says he can do the entire process in 10 minutes.
Anyone with any experience with this please….
Posted on 24 September 2009
You are very certain that there are reasons why people would be very happy to hear about your new site. You have listed all the possible terms to help you increase web site traffic which is favorable on your part. Your problem now is how to narrow down your very long list into at least 10 to 20 keywords. Luckily, you have all the alternatives to choose from to create more profit. You just have to be guided by the different keyword research tools.
The techniques to help you increase web site traffic have been updated due to the changing times. Gone were the days that you have to make trial and errors just to know whether a listed keyword is suitable for your site or is marketable. Just like other advancements in technology, you have various modern keyword research tools that will lessen your time in gathering the exact data you need. With these techniques, you will immediately see the number of people conducting researches on topics you want to expound about in your homepage.
One of the keyword research tools adapted nowadays is called the Overture Keyword Selector Tool. This technique allows you to look into data on searches made associated with your terms for the last month. It could also help you list other terms which you may have failed to consider. Another tool which could make you increase web site traffic is Google Suggest. Just like Overture, the latter could give you a list of words which are synonymous to those which you have keyed in.
If you want to check on the popularity of your keywords with those of competitors, you may use Wordtracker. This is a tool which could charge you for each keyword search you make. They have two reports namely the top 1000 and the Competition Search. The former, as the name suggests, is responsible for listing the top 1000 frequently searched term while the latter could help you determine whether your terms could be competent in the market. This will allow you to foresee your chances of gaining high ranks in the market.
Another fee-based technique in keyword research is the Trellian Keyword Discovery tool. This could help you detect if the term you will use is marketable to browsers. It may also help you see how many people would search for the term on a daily basis. You are also given the opportunity to check on the proper spellings of words. If you want to increase web site traffic at the least possible time, this tool could be a good buy since you could distinguish the terms which create a big effect to people searching for it.
There are other keyword research tools in the major search engines spreading over the net. Yahoo and Google would always be a familiar site where you could locate all the words and phrases you need to know as well as highlight those which could increase web site traffic. Once you get to use these tools, you will understand about stiff competition thus leading you to create an action plan for more favorable results. You just have to be very patient about everything because effort, time and investment are essential even in this kind of business.
By: Jhoana Cooper
