Posted on 19 November 2009
An important part of any online business is doing keyword research and rounding up a list of important keywords to attract surfers to your site (think SEO). Whether it is for your pay-per-click campaigns or for creating content pages for your site, these keyword research tips will help you find targeted keywords.
Step 1 – Brainstorm You should make a list of all the obvious keywords that come to mind. Don’t limit yourself and get all the related terms in on big list. For example, if I was doing a weight loss site, I would start with the obvious ones like;
weight loss diet-losing fat-exercise-healthy eating
Step 2 – Check the competition. With the list I just made, I would try each of them in search engines and notice the top ten sites that come up in the results. I would then check the keyword meta tag in the HTML source code. I would note every keyword and write them on my list. This is an important keyword research tip. Your are taking notice of your competition in order to beat them right?
Step 3 – Keyword list drill down. You now have a list to work with. It is now time to expand your search. Check out http://freekeywords.wordtracker.com/ and use this tool to see how many searches every day there are for your keywords and note every related keywords that get at least 10 searches a day. You can also use Google keyword research tool. List every misspelled keywords also. Some people use “web site” while others type “website”. Remember that hyphens are treated as space by search engines.
Step 4 – Sizing up the competition. You should have hundreds if not thousands of keywords on your list by now. Make sure you clean up your list for non-related terms. For example, If my weight loss site doesn’t have anything to do with Atkins diet, ditch any keywords that include “Atkins”. Use Google to see how many competing sites you have for your keywords. Just use quotes around your keywords to see how many phrase match you get. Notice how many competing results you get.
Step 5 – Prioritizing Your should now concentrate on using the keywords with less than 15000 competing results. Use those in your articles, content web pages, etc.
Using software for keyword research will save you a lot of time. some have an added feature that list the number of pay-per-click campaigns for those keywords. This is very useful when you want to see how much it will cost you for competing in this area.
Use every keyword that will bring you the most targeted visitors. You will find it is much easier to get on the first page of search engines with keyword phrases that have at least 3 or 4 terms.
After all this work, your keyword research tips will put you ahead in the search engines ranking.
By: Alain Tanguay
Posted on 09 November 2009
Keyword research is an essential aspect of search engine optimization, article marketing, blogging, PPC, classified advertising and you name it. It consists of doing research for the words which people use for searching your target niche at search engines. The major focus of keyword research is to discover the profitable keywords which can be directed at your target customers and hence help to enhance traffic to the niche site of your choice. Effective keyword research should include a good keyword research tool, better word selection and other choice to enhance your traffic.
Step 1: choose the nice you are targeting
Think hard and create a list of keywords you feel is going to be common searched by your target audience. When you are through with this, always try to consider other similar keywords. The further exact you are to the search keyword, the closer your site will get to your audience.
Step 2: perform an effective research
Make use of a keyword research tool like micro niche tool, maybe a paid or free one, but you have the best chances of outsourcing the most profitable and less competitive keywords using a paid tool. They are able to give you more logical information in a faster and simpler way. You can use a keyword research tool to get the details of the amount of search a keyword is receiving. You can, again, get other suggestion of keywords you are not aware of. Search for the keywords which are familiar in the search attitude of your target audience and arrange them by fame. Give a better concentration to the method its searched words are performed. Attempt various mixtures of words too. It could look unimportant, but it is very important in keyword collection. Again, don’t use a general word due to the fact that it will be hard to rank for it. Try to be more precise for the kind of keyword you have in mind.
When you start to narrow down to the keywords you chose to exploit, try to note all of it down. Remember to note down the number of searches a keyword receives and also its conversion rate. Crosscheck through the list and consider only the ones that should fit in into the niche of your choice. Try to select the keywords which are common to your audience with a low competition. If your keyword is very competitive, then your site could get buried deeper into search results. It will be difficult to rank high, meaning you won’t make the type of money and get thousands of visitors you could have attained if you were to go for the highly competitive keywords.
Micro Niche Finder is one of the best keyword research tool you can use to tap into hot niches with less competition. It is a tool every internet marketer should have.
You can find more about it by visiting http://modospot.com/review/micronichefinder.html
By: Kingsley Modozie
