Keyword research is the process of determining which keyword phrases will describe your website’s products and/or services and are actually used in web searches. It is insight into the needs of your customers or clients. Bottom line it is finding out what Internet surfers are actually searching for.

Choosing keywords or keyword phrases can be very confusing for new site owners. If you don’t have keyword or keyword phrases optimized on your web site, you will not get the traffic you want and individuals will not stay on your site, read your information or buy you service or product.

Keyword research can be broken down into a three step process. The first step is the discovery phase. In this step you want to focus on identifying as many keywords or phrases as possible.

Initially you need to sit down and brainstorm a list of keyword/keyword phrases that address the topic of your web site. Have a dictionary and thesaurus handy. At this point include every word or phrase that you can think of.

There are several keyword tools that are available to help you generate a keyword list. Some of these tools are free such as GoodKeyWords and Google Adwords Tool, while others such as WordTracker are fee based. With these tools you will be able to generate hundreds of keyword phrases.

The second step in the analyzing phase. This step involves analyzing the popularity and competition for the keyword phrases. The quickest way to perform the analysis is to use one of the fee based keyword tools like Wordtracker.

Wordtracker is able to quickly take your list of keyword phases and give you the number of searches in the past 30 days and the number of competitive web sites for each phrase. Wordtracker also supplies a numerical value called a Keyword Effectiveness Index (KEI) that helps determine the competitiveness of a keyword phrase. A keyword phrase with a high KEI means it is less competitive.

From Wordtracker you are able to export your keyword list along with the KEI, search and competitive site data. This information can then be entered into Excel spreadsheets. This will allow you to make comparisons between various keyword phrases and do away with any unrelated or undesirable keyword phrases.

The third step is the selection of keyword phrases. From your analysis phase, you should be able to identify a number of high quality keyword phases that can accurately describe the qualities of your website.

In your final selection of keyword phases you need to look for phrase that have a high level of search activity, while the level of competitiveness is relatively low. For making your final selection of 15-20 keyword phrases you will want to do a Google search on the keyword phrases and view the top web sites listed for each phrase. Are the sites professionally designed? Can you design a web page that can move up into the top ratings for this keyword phrase?

When starting a new web site it’s highly recommended to target only one unique keyword phrase per page. With your newly researched keyword list you can write your content with a balanced use of unique phrases that will help generate traffic to your web pages.



By: Kevin Sinclair

One of the biggest mistakes a website can make is to ignore keyword research.  It is doesn’t matter how great your website is or how low your prices are, if nobody can find it.  For people to be able to find your website, you need to get your website to show up in search engine queries related to your niche.  If you don’t take the time to figure out what keywords people are using to find your products or services, all you can do is blindly guess which keywords to use.  You’ll probably be able to guess some good keywords, but there are likely hundreds of other keywords that you haven’t even considered.  Some of your choices may not even be worth targeting.

Not Everyone Searches Like You

Too many people assume that they know exactly which phrases people will use when searching for their products or services.  To you it may make sense for most people to just type in your exact product name.  Not everyone thinks and behaves the same way as you do though.  Here are some ways that their searches could vary:

-They may throw in an extra descriptive word. 

-They may use a synonym for your product

-They might type a whole sentence or just a 2 word phrase.

-They might use regional spelling or terminology.

These are just some examples or search variations.  Some other people might not even know what your product is called.  Some people may search for a very broad phrase, while others search for something very precise.  You just don’t know really know what people are searching for unless you do some research.

How Good Keywords Will Help Your Website

Choosing the best keywords can have a substantial impact on your bottom line.  Good keywords can improve your traffic volume, total sales and conversion rates.

By doing keyword research you can get a good idea of which keywords get the most search volume.  This ensures that you are targeting keywords that enough people are searching for, instead of wasting resources on keywords that don’t get enough searches.  Advanced keyword research will also help identify which keywords have less competition.  These keywords would be easier to get rankings and traffic from.

If you increase your traffic volume, your overall sales are bound to improve, especially if you are targeting quality, relevant keywords.

When you do keyword research you will be able to identify which keywords are most relevant to your niche.  Targeting highly relevant keywords improves the quality of traffic on your website.  These people are much more likely to buy your products or services.

What If You Ignore Keyword Research

Ignoring keyword research is a little like opening up a store but not bothering to put a sign out front.  That sign tells your potential customers what your store offers.  If those people don’t know what your store specializes in, they may very well walk right by your store without going in.  Not putting a ’sign’ on your website is even worse.  Instead of getting a lot of street traffic that might walk into your store, your store is now in a back alley with a sign written in Swahili.

If you don’t do proper keyword research, you either won’t get much traffic or that traffic will be low quality.  Usually it will be a combination of both.  As a result your sales and profits will suffer.  The people looking for your products may never find your website.  Essentially you would be wasting the potential of your website.  If you want your website to succeed, keyword research is a must!



By: Jeremy Biberdorf

Keyword research is the process of determining which keyword phrases will describe your website’s products and/or services and are actually used in web searches. It is insight into the needs of your customers or clients. Bottom line it is finding out what Internet surfers are actually searching for.

Choosing keywords or keyword phrases can be very confusing for new site owners. If you don’t have keyword or keyword phrases optimized on your web site, you will not get the traffic you want and individuals will not stay on your site, read your information or buy you service or product.

Keyword research can be broken down into a three step process. The first step is the discovery phase. In this step you want to focus on identifying as many keywords or phrases as possible.

Initially you need to sit down and brainstorm a list of keyword/keyword phrases that address the topic of your web site. Have a dictionary and thesaurus handy. At this point include every word or phrase that you can think of.

There are several keyword tools that are available to help you generate a keyword list. Some of these tools are free such as GoodKeyWords and Google Adwords Tool, while others such as WordTracker are fee based. With these tools you will be able to generate hundreds of keyword phrases.

The second step in the analyzing phase. This step involves analyzing the popularity and competition for the keyword phrases. The quickest way to perform the analysis is to use one of the fee based keyword tools like Wordtracker.

Wordtracker is able to quickly take your list of keyword phases and give you the number of searches in the past 30 days and the number of competitive web sites for each phrase. Wordtracker also supplies a numerical value called a Keyword Effectiveness Index (KEI) that helps determine the competitiveness of a keyword phrase. A keyword phrase with a high KEI means it is less competitive.

From Wordtracker you are able to export your keyword list along with the KEI, search and competitive site data. This information can then be entered into Excel spreadsheets. This will allow you to make comparisons between various keyword phrases and do away with any unrelated or undesirable keyword phrases.

The third step is the selection of keyword phrases. From your analysis phase, you should be able to identify a number of high quality keyword phases that can accurately describe the qualities of your website.

In your final selection of keyword phases you need to look for phrase that have a high level of search activity, while the level of competitiveness is relatively low. For making your final selection of 15-20 keyword phrases you will want to do a Google search on the keyword phrases and view the top web sites listed for each phrase. Are the sites professionally designed? Can you design a web page that can move up into the top ratings for this keyword phrase?

When starting a new web site it’s highly recommended to target only one unique keyword phrase per page. With your newly researched keyword list you can write your content with a balanced use of unique phrases that will help generate traffic to your web pages.







By: Kevin Sinclair

Already spending hundreds on Pay-Per-Click campaigns while trying to figure out what is working and what isn’t? It seems like an advanced Adwords Keyword Research Tool can easily save you all that trouble. You probably already know that successful Webmarketing depends on constant and accurate tracking on what does/doesn’t work – this technique can significantly help on that assignment. Need a true and powerful tip that’ll enable you to dramatically increase your online-income? Read more here.

Some background

So, what is the secret of this Adwords Keyword Research Tool? – Well, it contains an embedded sophisticated ‘Research Algorithm’; in simple words: you provide a keyword(s) and it’ll scan the top search engines for all PPC-Ads that are being triggered accordingly. From this moment each Ad is being tracked daily – basic common sense assumes that if it being displayed for a week to ten days, it indicates that there are good chances that this marketer is getting a positive roi or he/she just likes to spend money for nothing. When it finishes collecting enough data you’ll be able to easily identify which Keyphrase(s)-ad(s)-landing page(s) mixture makes money and which doesn’t.

Main advantages

Finally, when looking for the bottom-line, we easily identify the following benefits:

* No need to be a professional in order to use it.

* We can have a fully optimized PPC-Campaign the minute it launches.

* Easily reveals the best converting products/services.

* Eliminates all the ‘guess work’ by providing accurate results.

* Affiliates can easily and successfully promote on virtually any niche.

Article summary

These exciting solutions not only save us precious time and effort – this advanced Adwords Keyword Research Tool opens up the opportunity for us to become super-affiliates much faster & easier than we thought. If we go a little further, it wouldn’t be that hard to discover other great advantages provided by this exceptional ’secret-weapon’, simply because it opens up various opportunities for almost any of us. It is time for action, so at this point it is highly advised to run it live on your computer in order to explore and see how it can easily improve the productivity of your online business.



By: Joel Blumetti