Keyword Research, Pt. 2: Expansion, with Christine Churchill

In this video, paid search expert Christine Churchill continues her explanation of keyword research with the expansion phase. She explains how to use a Microsoft Excel spreadsheet with the concatenate command to expand your list of key phrases with plurals, misspellings, action words, and geographical terms. In addition, searches may use words indicating their position in the buying process — compare, review, finance, etc. She also explains how keyword selection tools are used in this process….