Keyword Research Basic Tutorial and Keyword Research Info

Keyword research is the process of determining which keyword phrases will describe your Website's products and/or services and are actually used in web searches. Keyword Research is insight into the needs of your customers or clients. Bottom line it is finding out what Internet surfers are actually searching for.

 

 Doing  Keyword Research sounds easy but Choosing keywords or keyword phrases can be very confusing for new site owners. Worse yet mistakes made in this pphase could doom the new website to obscurity befor it even gets off the ground!  If you don't have keyword or keyword phrases optimized on your web site, you will not get the traffic you want and individuals will not stay on your site, read your information or buy you service or product.

 

1) The first step is the discovery phase. Many people use the term "Niche Marketing"  when defining what your market is and isn't. the discovery phase of Keyword research is where you really define what your Website or blogs "Niche" is AND how you intend to exploit that Niche. In the Discovery phase your goal is to be able to answer the questions "What is my Website about"? "Why will people want to come to my Website"? What makes it unique? "What  search terms do people use when searching for information, products and services in my Niche?

 

In this step of  Keyword Research  you want to focus on identifying as many keywords or Keyword phrases as possible. 

 

Initially you need to sit down and brainstorm a list of keyword/keyword phrases that address the topic of your web site. Have a dictionary and thesaurus handy. At this point include every word or phrase that you can think of. Note that there are automated tools that make this instant and easy. Click here to read our review on Keyword Elite 2.0 it automates this and will generate your highly targeted lists for you> it is worth there asking price times 10. check it out.

 

Don't forget to use multiple search engines when doing keyword research and in the discovery phase. Do searches on yahoo, Google and Bing. See whose Website come up for different keywords and what their content is.

There are several keyword research tools that are available to help you generate a keyword list. Some of these tools are free such as Google Keywords and Google Adwords Tool, while others such as WordTracker are fee based. With these tools you will be able to generate hundreds of keyword phrases.

2) The second step in Keyword research is the analyzing phase. This step involves analyzing the popularity and competition for the keyword phrases. The quickest way to perform the analysis is to use one of the fee based keyword tools like Keyword Research Pro or Keyword Elite 2.0 as mentioned above..

The automated tools are able to quickly take your list of keyword phases and give you the number of searches in the past 30 days and the number of competitive web sites for each phrase. These keyword Search tools also supplies aa variety of other features that helps determine the competitiveness of a keyword phrase and this is vital in determining wether you want to pursue that keyword or keyword phrase,

There are plenty of free tools out there but they are not automated and will require you to move the data from tool to spreadsheet to other tools by hand as you try to analyse the keyword list, competitive data, etc.  This will allow you to make comparisons between various keyword phrases and do away with any unrelated or undesirable keyword phrases.

3) The third step is the selection of keyword phrases. From your analysis phase, you should be able to identify a number of high quality keyword phases that can accurately describe the qualities of your Website.

In your final selection of keyword phases you need to look for phrase that have a high level of search activity, while the level of competitiveness is relatively low. For making your final selection of 15-20 keyword phrases you will want to do a Google search on the keyword phrases and view the top web sites listed for each phrase. Are the sites professionally designed? Can you design a web page that can move up into the top ratings for this keyword phrase?

When starting a new web site it's highly recommended to target only one unique keyword phrase per page. With your newly researched keyword list you can write your content with a balanced use of unique phrases that will help generate traffic to your web pages.

Note: You should use that kleyword phrase in the title at the front of the title of the page and when the page is complete and you ciew it online, check the source (Right click the mouse on the webpage and click on view source) and make sure that there is a Meta tag called "Title" and that the title with the keyword to the front is shown there. If not you need to make sure that you either puir it there or if you are using wordpress use a plugin like Keyword Statistics to help you get this right. You can click on this link to go to a website called www.wordpress-how-to-wp.com which gives all klinds of info like this to new bloggers for free.

Note that you should also put that keyword phrase in the Desscription several times in a readable english like manner. Then check the description meta tag as you did the title meta tag above! The title and description are what show up in the search engines when people enter a keyword to search on. So even if you come up first in google, people won't click on your link if the title and description meta tags do not sound like they have the information they are searching for!

 

Note that if you REALLY want to do keyword research correctly and dominate your niche, you should take a look at Keyword Software Pro. It is the best Keyword Software system out there and will do more things for you then I can name here. Check out this software review for Keyword Research Pro by clicking on this link