keyword bids
Keyword Bidding with Google Adwords’ Bid Ideas
Adwords has a new feature called the keyword bid ideas that provides keyword bidding recommendations based on your keyword performance in the past. The keyword bidding feature helps advertisers either increase the number of clicks (raise bids) or reduce the costs (lower bids) of keywords.
How it works
Adwords uses the bid simulator to generate bid ideas. It looks at the keyword, its quality score, competition, past week performance and ICC (Incremental cost per click) to determine the bidding opportunities.
Advantages
* The information will help advertisers make better decisions in terms of identifying keywords which generate more revenue or cost more.
* The bidding system uses minimum and maximum thresholds to provide recommendations. This allows advertisers to make changes and not be affected by drastic changes to the performance of the account. (click here for more details).
Ex. When providing bids to increase clicks, Adwords won’t propose a bid unless the change allows for total increase in keywords by 8%.
Similarly, when providing bids to decrease clicks, Adwords won’t propose a bid unless the change allows for total decrease in cost by 8%.
Disadvantages
* The Adwords system uses only one week of historical data (i.e. previous week) to provide recommendations which certainly will not be the most accurate. The more data sample you, the better the recommendations will be. At least 2 to 3 weeks data sample would be most desirable to provide recommendations.
* Recommendations are based on clicks, costs, ICC and threshold limits only. This means Adwords doesn’t take in to consideration the advertisers’ value per click and ROI. So use of common sense and discretion is highly recommended.
How to use it
One way this feature can be used effectively is to determine what actions you can take with the keywords that cost more but don’t have conversions. Depending upon the number of keywords you have, you can look at all or the ones with the most costs. Once you have determined the keywords, check to see if Adwords has provided bid recommendations for those keywords. Use those recommendations to make bid changes and analyze the outcome to gauge the tool’s effectiveness in terms of your campaign goals.
Conclusion
Something is better than nothing. The recommendations are step in the right direction and Google is considering using ROI to determine bid changes. This is something we can expect in the future. Use the tool with discretion and test it to identify the most effective way of using it. Pitstop Media is a top Internet marketing company located in Vancouve Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.
keyword bids
Your Opportunities tab may show ideas for changing your keyword cost-per-click (CPC) bids. Ideas are for increased bids (to help capture more clicks) and decreased bids (to help lower your costs). While we don’t know enough about your advertising goals to make specific bid recommendations, we try to identify which of your keywords seem to be good candidates for bid changes. Use the ideas to help inform your bidding decisions.
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keyword bids
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PPC stands for Pay-Per-Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page. In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website. PPC advertising is also known under the following names/variations: • Pay per placement • Pay per performance • Pay per ranking • Pay per position • Cost per click (CPC) PPC advertising is usually done with the following standard procedures: 1. Setting up an account and/or deposit funds. 2. Creating a keyword list. 3. Choosing (and setting up) an account with a PPC search engine. 4. Bidding on the ad placement, including the search result words or phrases. 5. Writing out an ad copy. 6. Setting up the ‘landing pages’ for your ads. 7. Placing the advertisement in the search engine. Order “The Expert Guide To PPC Marketing” today and earn that six figure income you always wanted.
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